Sam Parr

We don't want to look like any other thing we want to pop.

We don't want our phone numbers or website on it.

You don't even need any of that or Angie's list or what we do.

It's just garage door service.

And he goes, I want you to change all your email signatures with this.

Every one of your yard signs, every one of your coupons, every single thing needs to be this brand.

And I remember three weeks later, there was a line of people that wanted to work for us.

Like, I was like, man, this is like,

You know, I'm putting everything on the line, all my time, energy, effort, but I had such a crappy brand.

And now I spend a fortune on TV, radio.

Yeah, that's exactly it.

So this is the before.

That's what it was.

Oh, yeah.

Yeah, that's like two garages that are carriage style with brick rock around them.

Yeah, so I said, Dan, I want that old-fashioned feeling like the Maytag in the 70s when you trust the guy to come out.

And it's like, it just, it pops and it's trustworthy.

And so if you walk in my place...

Dan designed, we brought the brand inside.

So we've got all the brand inside of the building too.