Sam Parr
👤 SpeakerAppearances Over Time
Podcast Appearances
Like we live and breathe the brand.
And people don't talk about this stuff, but like Nike is a brand.
That's why they pay Tiger Woods and Roger Federer.
And like the brand is what you could buy a t-shirt, the same as Nike for 20 bucks, but you're willing to pay $120 because of the brand.
Right.
So what does our brand mean?
It means my dad taught me you could do three things in business.
You could be the best, best warranty, best technicians, best quality, best, you know, everything.
You could be best timing.
If it happens today, you bring your car in, we can fix it today.
Or you could be the cheapest.
He said, pick two out of the three.
You'll never be all three.
You can't be the cheapest, the best, and on their timeline.
And I got this guy in Milwaukee, best mechanic I've ever met.
He's the cheapest.
He does me right.
Right now he's four months out.
I can't use him.
He's four months out.