Sam Parr

So I called him up, I said, hey, why don't you triple your prices?

I'll pay triple because you're honest and you do great work.

But this is the hardest thing for people to learn.

You want to start out and be the cheapest, but then you realize you don't have enough to hire people or pay for the right software or buy new trucks or invest in great inventory.

And I'm not saying like one of the things that I learned a long time ago in sales is I don't give yes or no.

Like if I walked up to you, I'd say, listen, these are the three options of what we have for Springs.

We got the one year, the five year and the lifetime.

You might say, hey, that's too much.

I say, let's just pick another option.

Let's make something that works for you and your family.

I'm here to earn your business.

And then I shut up and I've got other options of everything we do.

I don't give yes or no questions because that's stupid.

Either you're going to say yes or no.

I'm going to say, listen, let's just pick something that makes sense for you and your family.

And I've studied, I've probably read, I've read hundreds of books on sales and even more on marketing.

And that's where I go to all the Google events.

I show up to different offices.

Like I speak on a lot of state, like I live and breathe marketing and sales.

And honestly.