Sam Parr
👤 PersonAppearances Over Time
Podcast Appearances
is we took an unserious game, which is newsletters, very serious.
is we took an unserious game, which is newsletters, very serious.
And because of that, we crushed it.
And because of that, we crushed it.
No one at the time, other than the Skim and Morning Brew, and arguably, I know how Austin operates, it was really just him and I or our companies that were taking it the most serious.
No one at the time, other than the Skim and Morning Brew, and arguably, I know how Austin operates, it was really just him and I or our companies that were taking it the most serious.
Because what we did was we calculated how much money each subscriber is worth to us.
Because what we did was we calculated how much money each subscriber is worth to us.
And then we went and spent money on Facebook ads to acquire a customer to bring them onto our platform.
And then we went and spent money on Facebook ads to acquire a customer to bring them onto our platform.
And at the time, no one was doing that.
And at the time, no one was doing that.
So I would highly recommend, first of all, you should get to like 10s of 1000s of subscribers organically.
So I would highly recommend, first of all, you should get to like 10s of 1000s of subscribers organically.
So you know that your content is good enough to keep someone, then you do a bunch of calculations to figure out what's your customer worth, then you decide how much can I wait to get my payback from buying ads, and then you go and buy ads anywhere you can, where you can acquire customer for the value that you have already predetermined.
So you know that your content is good enough to keep someone, then you do a bunch of calculations to figure out what's your customer worth, then you decide how much can I wait to get my payback from buying ads, and then you go and buy ads anywhere you can, where you can acquire customer for the value that you have already predetermined.
Does that make sense?
Does that make sense?
We got our first probably $15 million in revenue from one source only, ads in the newsletter.
We got our first probably $15 million in revenue from one source only, ads in the newsletter.