Sam Parr

And our theory was we could get to something like $40 or $50 million in revenue via ads in the newsletter.

And our theory was we could get to something like $40 or $50 million in revenue via ads in the newsletter.

That was wrong, by the way.

That was wrong, by the way.

The number is way higher.

The number is way higher.

You could definitely get to like $100 million just on advertising.

You could definitely get to like $100 million just on advertising.

And then I was like, once we get to like, I don't know, hundreds of thousands or a million subscribers, we can launch different paid newsletters and paid communities.

And then I was like, once we get to like, I don't know, hundreds of thousands or a million subscribers, we can launch different paid newsletters and paid communities.

And that's what we did.

And that's what we did.

We own this thing called Trends.

We own this thing called Trends.

I totally screwed up.

I totally screwed up.

I charged $300 a year for I should have charged way more money.

I charged $300 a year for I should have charged way more money.

That's not a good pricing structure.

That's not a good pricing structure.