Sam Reich

Yeah, yeah, yeah.

To make him feel like there might actually not be a net underneath him and to trick the audience into thinking there might not be a net underneath him either.

But of course, I would not have let him fail.

Okay.

I mean, I think like happens to industry in general.

Industries take on meta qualities as people want for them to be more successful and therefore business people take over in an effort so that those businesses make more money.

I think therefore what you get is a little bit of like separate what's occurred.

What I've seen occur is this sort of separation between these companies that are giant and monolithic and they're run mostly by finance people or maybe like promoted legal or marketing people, because those are the people who the board has basically decided can best pull the business levers.

Right.

Creative is the product, right?

But let's pull the levers of the business.

The product is a minor part of the business.

I'm saying that facetiously, but that's the attitude of these companies.

Yeah.

And then on my side of the aisle, these smaller businesses that arguably shouldn't exist because they're much more vulnerable.

It's vulnerable to run a small business.

It's very vulnerable to run a medium-sized business in the world we're in now where the middle class of our industry has been hollowed out.

Sorry to sound like someone you know.

Yeah.

Your dad?