Samantha King

And it does, as we've already said, like the protein in the Doritos, it gives the Doritos a healthy edge.

Yeah, and I think it serves the agenda of the present government in the United States too, right?

There's an alignment of federal policy with agribusiness interests in catapulting red meat to the top of the new upside down food pyramid.

Well, there is no war on protein.

We can start there.

That's clear.

Our favorite macronutrient is more popular than ever.

U.S.

meat and egg consumption has risen steadily over the past decade, and protein powder sales are surging.

So there is no war on protein, but of course that declaration served as an entry point for RFK Jr.

to announce the new guidelines up the protein line.

Amounts which industry had been advocating for and kind of solidify this muscular Trumpian masculinity.

Oh, yes.

And there always is.

I mean, just keeping with the historical theme, food guidelines have always been the subject of intense lobbying.

So in that sense, it's not new.

I think what's different about these guidelines is that they do more clearly run afoul of where the contemporary science lands on how much protein and what kinds of protein we need to be ingesting.

The most surprising thing to me was the way in which the obsession with protein actually crosses partisan lines.

It's the one thing we can all agree on that we need more protein, right?

So liberals might prefer beans to beef.