Samantha King

They might be pushing and promoting alternative proteins and worrying about the harmful effects of meat consumption on the planet.

But they're not any less preoccupied with whether they're getting enough of the stuff.

And I do just want to say that I actually really resent the protein fixation because I'm a diet skeptic by trade, right?

This is what I do for a living.

And

It's impossible to escape.

So even now when I'm making my dinner, if I feel like having a bowl of pasta with cheese, there's this little voice in my head asking me where the protein is.

So as much as I try to resist it, it's impossible.

And that's the reality of how powerful the ideology is.

Well, and the most recent example I sent to Gavin was just this morning, the Buffalo Wild Wings espresso proteiny cocktail with 10 grams of protein.

Buffalo Wild Wings Espresso Proteiny Cocktail.

It's an espresso martini with a wild wing powder rub infused.

Yeah.

So don't say they're taking the joy out of eating like this is their.

OK, we would love that.

We would love that.

Yes.

Thank you so much.