Samantha Skyring

And there is that saying in sort of the entrepreneur world and probably in most businesses actually is work on your business and not in your business.

The fact that I wasn't going into the warehouse kind of gave me perspective.

And it was like, okay, what do I need?

What does the business need in order to get out of this hole?

and to scale, you know, to make it not only just get out, but let's, you know, make a proper difference.

And Whole Foods had been on my radar for many years.

And for me, it was quite a sort of holy grail of supermarkets that they vet all the products that are on shelf.

And it was right time, right moment, right place, that beautiful, you know,

synchro destiny.

And I had been to an Expo West the year before and had networked up on LinkedIn and had met somebody who then gave me the buyer's name and contact email address.

And so I emailed him and waited and emailed and a fine balance of not nagging, you know, not being an irritant, but trying to get the message across.

And then sort of three or four weeks after my third email, he wrote back and said, I apologize for my delay in getting back to you.

And I was like, aha, I think I've got you.

Anyway, it took five months to then get a presentation.

We got a listing five months later and we landed on shelf five months after that.

So we've been on shelf for four years.

And growing.

And yeah, through LinkedIn, such a brilliant platform really.

And also I met or saw a video of Dave Asprey's just maybe about six months before we launched.

And it was a video where he said,