Samir Chaudry

And again, that's directly aligning with the world of where content is moving and where... audiences are moving to go, if I watch Ryan Trahan, I tried OMG, or I stayed in OMG Airbnbs on my connected TV, the next video I'm going to jump to is Ryan Trahan, I stayed in underground hotels. It's like, okay, I stayed, I stayed, I stayed. Now this is a format that I'm watching.

And again, that's directly aligning with the world of where content is moving and where... audiences are moving to go, if I watch Ryan Trahan, I tried OMG, or I stayed in OMG Airbnbs on my connected TV, the next video I'm going to jump to is Ryan Trahan, I stayed in underground hotels. It's like, okay, I stayed, I stayed, I stayed. Now this is a format that I'm watching.

And again, that's directly aligning with the world of where content is moving and where... audiences are moving to go, if I watch Ryan Trahan, I tried OMG, or I stayed in OMG Airbnbs on my connected TV, the next video I'm going to jump to is Ryan Trahan, I stayed in underground hotels. It's like, okay, I stayed, I stayed, I stayed. Now this is a format that I'm watching.

They're all around the same length. They all have the same host. They all start the same way. It's familiar. And I think familiarity is a... is a metric that is incredibly important in the world that we are moving in. In a world where we have an abundance of choice, familiarity is going to win.

They're all around the same length. They all have the same host. They all start the same way. It's familiar. And I think familiarity is a... is a metric that is incredibly important in the world that we are moving in. In a world where we have an abundance of choice, familiarity is going to win.

They're all around the same length. They all have the same host. They all start the same way. It's familiar. And I think familiarity is a... is a metric that is incredibly important in the world that we are moving in. In a world where we have an abundance of choice, familiarity is going to win.

Yeah, I think the unfortunate reality is actually that in content that does work. And I'm not saying that that is a positive. I think as a creative, you should have integrity to be like, I'm not just going to take someone's idea one for one. But the reality of YouTube is like the flip side of what I just mentioned of familiarity is that you're not releasing anything into a vacuum.

Yeah, I think the unfortunate reality is actually that in content that does work. And I'm not saying that that is a positive. I think as a creative, you should have integrity to be like, I'm not just going to take someone's idea one for one. But the reality of YouTube is like the flip side of what I just mentioned of familiarity is that you're not releasing anything into a vacuum.

Yeah, I think the unfortunate reality is actually that in content that does work. And I'm not saying that that is a positive. I think as a creative, you should have integrity to be like, I'm not just going to take someone's idea one for one. But the reality of YouTube is like the flip side of what I just mentioned of familiarity is that you're not releasing anything into a vacuum.

You're releasing something into a content ecosystem where there's four different ways that audiences discover content on YouTube. The first is search. And I think probably people over, maybe think about search too much. It's actually pretty nominal how many people find videos through search. The next is browse. That means you open up the YouTube app and what's on my home feed?

You're releasing something into a content ecosystem where there's four different ways that audiences discover content on YouTube. The first is search. And I think probably people over, maybe think about search too much. It's actually pretty nominal how many people find videos through search. The next is browse. That means you open up the YouTube app and what's on my home feed?

You're releasing something into a content ecosystem where there's four different ways that audiences discover content on YouTube. The first is search. And I think probably people over, maybe think about search too much. It's actually pretty nominal how many people find videos through search. The next is browse. That means you open up the YouTube app and what's on my home feed?

What is YouTube giving me right now? It could be creators I'm subscribed to. It could be a video similar to one that I watch, but browse is the next one. The next one is suggested, which is I'm watching a YouTube video and then on the right side, I get suggested other content that's similar. And then the fourth way is the shorts feed.

What is YouTube giving me right now? It could be creators I'm subscribed to. It could be a video similar to one that I watch, but browse is the next one. The next one is suggested, which is I'm watching a YouTube video and then on the right side, I get suggested other content that's similar. And then the fourth way is the shorts feed.

What is YouTube giving me right now? It could be creators I'm subscribed to. It could be a video similar to one that I watch, but browse is the next one. The next one is suggested, which is I'm watching a YouTube video and then on the right side, I get suggested other content that's similar. And then the fourth way is the shorts feed.

So going through the shorts feed, you might discover a creator and then go to their channel and find their videos. When you think about like, why does that work? It's largely because of the world of, again, familiarity. When you go onto the YouTube homepage and you just watched this POV, I'm an entrepreneur. Now you see another one that's POV, I'm an entrepreneur in Los Angeles.

So going through the shorts feed, you might discover a creator and then go to their channel and find their videos. When you think about like, why does that work? It's largely because of the world of, again, familiarity. When you go onto the YouTube homepage and you just watched this POV, I'm an entrepreneur. Now you see another one that's POV, I'm an entrepreneur in Los Angeles.

So going through the shorts feed, you might discover a creator and then go to their channel and find their videos. When you think about like, why does that work? It's largely because of the world of, again, familiarity. When you go onto the YouTube homepage and you just watched this POV, I'm an entrepreneur. Now you see another one that's POV, I'm an entrepreneur in Los Angeles.

And it is someone taking it and giving their own unique spin on it. But the reason that works is because the audience is familiar with that format. They had a good experience with that format. And the YouTube algorithm is fully designed for viewer satisfaction, right? Like if you just think about how is it designed, it's like, did this person enjoy it?

And it is someone taking it and giving their own unique spin on it. But the reason that works is because the audience is familiar with that format. They had a good experience with that format. And the YouTube algorithm is fully designed for viewer satisfaction, right? Like if you just think about how is it designed, it's like, did this person enjoy it?