Samir Chaudry

the number one thing you have to think about is the audience that you are engaging. Because at the core of it, your product is your relationship with the audience. It's the trust that you have with the audience. And so that takes a long time to build. Some creators make the mistake of raising money to start making their content, or some creators make the mistake of hiring a big staff.

That creates too much overhead. You're going to start doing deals that maybe you don't want to do. You need cash to finance your content. First and foremost, it's like, keep it lean, make good stuff, find the audience. Your first hundred videos are going to suck. Just build until you find the audience that you want.

That creates too much overhead. You're going to start doing deals that maybe you don't want to do. You need cash to finance your content. First and foremost, it's like, keep it lean, make good stuff, find the audience. Your first hundred videos are going to suck. Just build until you find the audience that you want.

And then the business models will start to emerge, whether that's, hey, you know what? I built a great brand. And part of my content, I'm Emma Chamberlain. And part of my content is I drink coffee every day. So maybe I should launch a coffee brand. I take the coffee that I'm drinking every day. Meaning make your own brand. Yeah. But that's hard.

And then the business models will start to emerge, whether that's, hey, you know what? I built a great brand. And part of my content, I'm Emma Chamberlain. And part of my content is I drink coffee every day. So maybe I should launch a coffee brand. I take the coffee that I'm drinking every day. Meaning make your own brand. Yeah. But that's hard.

That means you have critical mass, big scale, you're reaching millions and millions of people.

That means you have critical mass, big scale, you're reaching millions and millions of people.

But you can see the evolution. He watches paint dry. in a video.

But you can see the evolution. He watches paint dry. in a video.

Because the ads get layered on.

Because the ads get layered on.

Talk about Amazing Digital Circus.

Talk about Amazing Digital Circus.

I think probably that if you've seen the Nielsen ratings of connected TV usage, YouTube's at the top at 11%, right? It's the most used streaming app on connected TVs. Netflix is at 8.5%. And in December, after Beast Games Thursday Night Football and that movie that they did with The Rock, Amazon- They've made a move. Moved up to 4%, right? So- But YouTube... Netflix moved up, you mean.

I think probably that if you've seen the Nielsen ratings of connected TV usage, YouTube's at the top at 11%, right? It's the most used streaming app on connected TVs. Netflix is at 8.5%. And in December, after Beast Games Thursday Night Football and that movie that they did with The Rock, Amazon- They've made a move. Moved up to 4%, right? So- But YouTube... Netflix moved up, you mean.

Oh, because of the... Netflix at 8.5%. And YouTube... But YouTube's at 11%, right? Right. The reality is... There's a really interesting quote from Ted Sarandos when Netflix won their first Emmy for House of Cards. Because Netflix was an aggregator beforehand, right? So Netflix goes from aggregator, starts producing original programming. And it was a massive moment when they won an Emmy.

Oh, because of the... Netflix at 8.5%. And YouTube... But YouTube's at 11%, right? Right. The reality is... There's a really interesting quote from Ted Sarandos when Netflix won their first Emmy for House of Cards. Because Netflix was an aggregator beforehand, right? So Netflix goes from aggregator, starts producing original programming. And it was a massive moment when they won an Emmy.

Because that was pretty new, that some internet tech company can win an Emmy. That's very strange, yeah. And Ted Sarandos said, television is television. It doesn't matter which pipe brings it forward. And I think it's a really important thing that the major difference when it comes to YouTube is Netflix is going to spend $18 billion on content this year. YouTube doesn't spend on content.

Because that was pretty new, that some internet tech company can win an Emmy. That's very strange, yeah. And Ted Sarandos said, television is television. It doesn't matter which pipe brings it forward. And I think it's a really important thing that the major difference when it comes to YouTube is Netflix is going to spend $18 billion on content this year. YouTube doesn't spend on content.

YouTube does a revenue share. They actually technically don't know what's going to get uploaded today. And it could be the biggest video of the day. It could be something like Amazing Digital Circus that did 500 million views across three episodes.