Samir Chaudry
speaker
356 appearances
3 recordings
3 series
first heard Oct 2024
last heard 3 Jun
Samir Chaudry’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
It's an interesting way to think about in this environment I can play around and my audience has given us permission. Everyone who's in here, we have the permission to kind of talk about what we want to talk about. You're not worried about the title.
Sure. I mean, no matter what, everyone is making videos, attracting an audience, and selling a product. That product is either theirs or it's someone else's. Like, if we go back in the history of media, why are they called soap operas? they were literally created to sell soap. And so I think... Is that right?
No, but it was programming that was created to attract a specific audience that was interested in buying soap. Totally. And so that's why the programming happened in the middle of the day. And so the reality is like... You could say housewives at that time. Nobody's gonna think you're a misogynist. You said it, not me. I mean, at the time, that was the nuclear family.
Yeah, that was the nuclear family, and that's why they were called soap operas. So the reality is, for a young creator, I would say that the number one piece of advice is actually keep your operation lean and your costs very low. Most great creators can create, if you're a good storyteller, you can make videos right now on the internet with your iPhone.
the number one thing you have to think about is the audience that you are engaging. Because at the core of it, your product is your relationship with the audience. It's the trust that you have with the audience. And so that takes a long time to build. Some creators make the mistake of raising money to start making their content, or some creators make the mistake of hiring a big staff.
That creates too much overhead. You're going to start doing deals that maybe you don't want to do. You need cash to finance your content. First and foremost, it's like, keep it lean, make good stuff, find the audience. Your first hundred videos are going to suck. Just build until you find the audience that you want.
And then the business models will start to emerge, whether that's, hey, you know what? I built a great brand. And part of my content, I'm Emma Chamberlain. And part of my content is I drink coffee every day. So maybe I should launch a coffee brand. I take the coffee that I'm drinking every day. Meaning make your own brand. Yeah. But that's hard.
That means you have critical mass, big scale, you're reaching millions and millions of people.
But you can see the evolution. He watches paint dry. in a video.
Because the ads get layered on.
Talk about Amazing Digital Circus.
I think probably that if you've seen the Nielsen ratings of connected TV usage, YouTube's at the top at 11%, right? It's the most used streaming app on connected TVs. Netflix is at 8.5%. And in December, after Beast Games Thursday Night Football and that movie that they did with The Rock, Amazon- They've made a move. Moved up to 4%, right? So- But YouTube... Netflix moved up, you mean.
Oh, because of the... Netflix at 8.5%. And YouTube... But YouTube's at 11%, right? Right. The reality is... There's a really interesting quote from Ted Sarandos when Netflix won their first Emmy for House of Cards. Because Netflix was an aggregator beforehand, right? So Netflix goes from aggregator, starts producing original programming. And it was a massive moment when they won an Emmy.
Because that was pretty new, that some internet tech company can win an Emmy. That's very strange, yeah. And Ted Sarandos said, television is television. It doesn't matter which pipe brings it forward. And I think it's a really important thing that the major difference when it comes to YouTube is Netflix is going to spend $18 billion on content this year. YouTube doesn't spend on content.
YouTube does a revenue share. They actually technically don't know what's going to get uploaded today. And it could be the biggest video of the day. It could be something like Amazing Digital Circus that did 500 million views across three episodes.
That's going to be like a big changing of the guards because that's like a there's some risk mitigation that I don't know if they would be comfortable with. I mean, like Pat McAfee. Yeah, I guess Pat McAfee's a good example on ESPN. He's a sports guy, yeah? Yeah, sports. So ESPN just picked him up. Yeah, that's right. And he does independent.
Well, he came onto ESPN, but that also created some, you know, ESPN tried something similar with Barstool a while ago, right? And Barstool got taken off the air within an episode or two, Because, again, there's a risk factor. They said some stuff on air and they were like, we can't do this. Get them off the air. But McAfee's the more mature iteration of that as both spaces have kind of matured.
That's like a YouTube show that was brought to television. And McAfee's really good where he's doing, I don't know if you guys saw the College Game Day stuff where he's doing the big field goal kicks for $100,000. It's essentially a YouTube title but built for TV that then gets clipped and put onto YouTube. And so I think that's what Colin's saying.
They have to give irrational deals to creators for that, right? Yeah, versus the talent agent showing up and saying, here's a good... The other problem is distribution. So like Jimmy, for example, like Jimmy is... Yes, he's in the media business, but he's in the chocolate business, right? And so being able to get to 200, 300 million people in a video is really significant.
And YouTube being at the top of the connected TV streaming apps is... like you'd probably choose YouTube if you're just going pure distribution. If you're selling a chocolate brand or some other type of CBG product, you choose distribution over not. Totally.
Showing 201–220 of 356 · page 11 of 18
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