Samir Chaudry

So that is why when the world of Mr. Beast really exploded on YouTube, you have a lot of people talking about Mr. Beast or reacting to Mr. Beast or going, there's 200 million people to tap into here who are probably watching a Mr. Beast video.

Look, there's tension between creativity and strategy on these platforms, right? Because these are businesses, and if you zoom out and go, how do media businesses work? This is how media businesses work. But I think what you have to think about is also choosing your platforms.

Look, there's tension between creativity and strategy on these platforms, right? Because these are businesses, and if you zoom out and go, how do media businesses work? This is how media businesses work. But I think what you have to think about is also choosing your platforms.

I think we struggle because we entered into the world of YouTube 15 years ago as creatives, as guys who were exploring wanting to get into Hollywood and saw this as a different route. And where we've come to as now entrepreneurs is we're in the media business.

I think we struggle because we entered into the world of YouTube 15 years ago as creatives, as guys who were exploring wanting to get into Hollywood and saw this as a different route. And where we've come to as now entrepreneurs is we're in the media business.

And there's still tension where we want to express our creativity, we want to do cool things that we think are cool, but they're very anti-media. you know, media. But what I think, what you're talking about, what's really interesting is you just need to pick the right environment. So we think about platforms in the context of like permission and interruption.

And there's still tension where we want to express our creativity, we want to do cool things that we think are cool, but they're very anti-media. you know, media. But what I think, what you're talking about, what's really interesting is you just need to pick the right environment. So we think about platforms in the context of like permission and interruption.

So YouTube is an interruptive platform. You have to stop someone in their tracks with a thumbnail to get them to click in, right? But Spotify, for example, is a permission-based platform. Like, RSS feeds are permission-based. Email, which we have an email newsletter. That's where we can have permission. People have given us permission to be in there.

So YouTube is an interruptive platform. You have to stop someone in their tracks with a thumbnail to get them to click in, right? But Spotify, for example, is a permission-based platform. Like, RSS feeds are permission-based. Email, which we have an email newsletter. That's where we can have permission. People have given us permission to be in there.

It's where you're seeing the rise of memberships too, whether it's like Patreon, right? Like, people have said, hey, you know what, I'll pay. Whatever you guys make, I'm down. And so I actually think you just think about those environments of top of funnel, bottom of funnel, or you go permission interruption.

It's where you're seeing the rise of memberships too, whether it's like Patreon, right? Like, people have said, hey, you know what, I'll pay. Whatever you guys make, I'm down. And so I actually think you just think about those environments of top of funnel, bottom of funnel, or you go permission interruption.

It's an interesting way to think about in this environment I can play around and my audience has given us permission. Everyone who's in here, we have the permission to kind of talk about what we want to talk about. You're not worried about the title.

It's an interesting way to think about in this environment I can play around and my audience has given us permission. Everyone who's in here, we have the permission to kind of talk about what we want to talk about. You're not worried about the title.

Sure. I mean, no matter what, everyone is making videos, attracting an audience, and selling a product. That product is either theirs or it's someone else's. Like, if we go back in the history of media, why are they called soap operas? they were literally created to sell soap. And so I think... Is that right?

Sure. I mean, no matter what, everyone is making videos, attracting an audience, and selling a product. That product is either theirs or it's someone else's. Like, if we go back in the history of media, why are they called soap operas? they were literally created to sell soap. And so I think... Is that right?

No, but it was programming that was created to attract a specific audience that was interested in buying soap. Totally. And so that's why the programming happened in the middle of the day. And so the reality is like... You could say housewives at that time. Nobody's gonna think you're a misogynist. You said it, not me. I mean, at the time, that was the nuclear family.

No, but it was programming that was created to attract a specific audience that was interested in buying soap. Totally. And so that's why the programming happened in the middle of the day. And so the reality is like... You could say housewives at that time. Nobody's gonna think you're a misogynist. You said it, not me. I mean, at the time, that was the nuclear family.

Yeah, that was the nuclear family, and that's why they were called soap operas. So the reality is, for a young creator, I would say that the number one piece of advice is actually keep your operation lean and your costs very low. Most great creators can create, if you're a good storyteller, you can make videos right now on the internet with your iPhone.

Yeah, that was the nuclear family, and that's why they were called soap operas. So the reality is, for a young creator, I would say that the number one piece of advice is actually keep your operation lean and your costs very low. Most great creators can create, if you're a good storyteller, you can make videos right now on the internet with your iPhone.

the number one thing you have to think about is the audience that you are engaging. Because at the core of it, your product is your relationship with the audience. It's the trust that you have with the audience. And so that takes a long time to build. Some creators make the mistake of raising money to start making their content, or some creators make the mistake of hiring a big staff.