Samir Chaudry

Yeah. We, you know, it's, it is challenging, right? Like competition is at an all time high for attention and like, that's like, it will continue to be more and more challenging to, um, not only capture someone's attention, but hold their attention. Like in a world of infinite opportunity, it's really hard.

It's something that we call exit velocity when it comes to like short form content or long form content or a podcast. Like it's highly likely that there's some people who clicked on this, maybe thought it would be interesting for them and then left. And so we think about that as like this term exit velocity, like how fast does someone check this out and then leave?

It's something that we call exit velocity when it comes to like short form content or long form content or a podcast. Like it's highly likely that there's some people who clicked on this, maybe thought it would be interesting for them and then left. And so we think about that as like this term exit velocity, like how fast does someone check this out and then leave?

It's something that we call exit velocity when it comes to like short form content or long form content or a podcast. Like it's highly likely that there's some people who clicked on this, maybe thought it would be interesting for them and then left. And so we think about that as like this term exit velocity, like how fast does someone check this out and then leave?

And you think about like short form content, like a TikTok or YouTube shorts or Instagram reels has the highest potential exit velocity, right? Like someone is firing through those just going like, let me see the next thing. And you have to have such a compelling hook to capture someone's attention.

And you think about like short form content, like a TikTok or YouTube shorts or Instagram reels has the highest potential exit velocity, right? Like someone is firing through those just going like, let me see the next thing. And you have to have such a compelling hook to capture someone's attention.

And you think about like short form content, like a TikTok or YouTube shorts or Instagram reels has the highest potential exit velocity, right? Like someone is firing through those just going like, let me see the next thing. And you have to have such a compelling hook to capture someone's attention.

Now, I think YouTube and social and creating content for these platforms is very much like a video game. It's like solving an equation of how to capture attention, how to write a compelling hook. I think if you're doing that strictly for the currency of viewership and like...

Now, I think YouTube and social and creating content for these platforms is very much like a video game. It's like solving an equation of how to capture attention, how to write a compelling hook. I think if you're doing that strictly for the currency of viewership and like...

Now, I think YouTube and social and creating content for these platforms is very much like a video game. It's like solving an equation of how to capture attention, how to write a compelling hook. I think if you're doing that strictly for the currency of viewership and like...

the video game reward of high viewership or virality, I think that's where you're going to get pretty lost over long periods of time. So Colin and I try and take a step back and go, first of all, what is our degree of difference? What makes us unique? What's our unique perspective? And what makes us uniquely human? It's a weird thing to say, but it is something that we think about.

the video game reward of high viewership or virality, I think that's where you're going to get pretty lost over long periods of time. So Colin and I try and take a step back and go, first of all, what is our degree of difference? What makes us unique? What's our unique perspective? And what makes us uniquely human? It's a weird thing to say, but it is something that we think about.

the video game reward of high viewership or virality, I think that's where you're going to get pretty lost over long periods of time. So Colin and I try and take a step back and go, first of all, what is our degree of difference? What makes us unique? What's our unique perspective? And what makes us uniquely human? It's a weird thing to say, but it is something that we think about.

And we try and lean into situations, formats, content that can bring that out. Because at the end of the day, the reality is today, content formats are not defensible. Personality and perspective is. And I think that's the most important thing that everyone can do to position themselves for the future.

And we try and lean into situations, formats, content that can bring that out. Because at the end of the day, the reality is today, content formats are not defensible. Personality and perspective is. And I think that's the most important thing that everyone can do to position themselves for the future.

And we try and lean into situations, formats, content that can bring that out. Because at the end of the day, the reality is today, content formats are not defensible. Personality and perspective is. And I think that's the most important thing that everyone can do to position themselves for the future.

Yeah, I think it's, it's, uh, We often talked about this as a concept of content market fit, which is three things have to be checked. One is what you want to make. That's actually something that it sounds ridiculous, but a lot of people skip that step. It's like, do I actually want to make this? Because to do it successfully, you're going to be making it for years and years and years.

Yeah, I think it's, it's, uh, We often talked about this as a concept of content market fit, which is three things have to be checked. One is what you want to make. That's actually something that it sounds ridiculous, but a lot of people skip that step. It's like, do I actually want to make this? Because to do it successfully, you're going to be making it for years and years and years.

Yeah, I think it's, it's, uh, We often talked about this as a concept of content market fit, which is three things have to be checked. One is what you want to make. That's actually something that it sounds ridiculous, but a lot of people skip that step. It's like, do I actually want to make this? Because to do it successfully, you're going to be making it for years and years and years.

And you have to just love the process of making it. So do I want to make it? The second is, is there an audience for this? Is this content that somebody actually wants? Which is another honest question you have to ask yourself. And then the third is, does this match the platform's wants and needs? And actually, those three can evolve over time.