Microsoft Chases the Frontier, SUNO on Fire, Project Solara | Mikey Shulman, Samir Chaudry, Tom Farley, Nikesh Arora, Henri Stern, Alex Good
And so Games Workshop, for example, has the cinematic universe, which is World of Warcraft, that becomes infinitely generative when you combine it with an AI system.
Microsoft Chases the Frontier, SUNO on Fire, Project Solara | Mikey Shulman, Samir Chaudry, Tom Farley, Nikesh Arora, Henri Stern, Alex Good
And actually, what you get from AMD, or why this is, I think, interesting, is that you've seen a big structural crowding out of entertainment because of the enterprise focus of AI.
Microsoft Chases the Frontier, SUNO on Fire, Project Solara | Mikey Shulman, Samir Chaudry, Tom Farley, Nikesh Arora, Henri Stern, Alex Good
So Anthropic, for example, if you listen to Dario, he's like, yeah, I'm not going to ever generate videos or images because that's just a waste of time.
Microsoft Chases the Frontier, SUNO on Fire, Project Solara | Mikey Shulman, Samir Chaudry, Tom Farley, Nikesh Arora, Henri Stern, Alex Good
And that's sort of like the interesting Jeevon's paradox argument, in my opinion, is that like right now, for example, Nintendo is down, you know, 40 percent over the last year.