Samir Chaudry

The first rule of YouTube that we talk about, and this is part of our, which I'm sure we'll talk about our new businesses, but it's part of our course called YouTube Playbook. But the first rule is just if they don't click, they don't watch. It's just a really simple rule of YouTube.

The first rule of YouTube that we talk about, and this is part of our, which I'm sure we'll talk about our new businesses, but it's part of our course called YouTube Playbook. But the first rule is just if they don't click, they don't watch. It's just a really simple rule of YouTube.

The first rule of YouTube that we talk about, and this is part of our, which I'm sure we'll talk about our new businesses, but it's part of our course called YouTube Playbook. But the first rule is just if they don't click, they don't watch. It's just a really simple rule of YouTube.

And, you know, what's hard about that is like you're talking about a medium like podcasting where you're the behavior of an audience member on like who's listening on Spotify is going to be actually completely different than the behavior of someone who clicks into YouTube.

And, you know, what's hard about that is like you're talking about a medium like podcasting where you're the behavior of an audience member on like who's listening on Spotify is going to be actually completely different than the behavior of someone who clicks into YouTube.

And, you know, what's hard about that is like you're talking about a medium like podcasting where you're the behavior of an audience member on like who's listening on Spotify is going to be actually completely different than the behavior of someone who clicks into YouTube.

And the challenge is as a creator, how do you not totally miss that audience that's like just down with your podcast to try and hook an audience in this new environment, right? it's really hard. And, you know, earlier we talked about exit velocity, like,

And the challenge is as a creator, how do you not totally miss that audience that's like just down with your podcast to try and hook an audience in this new environment, right? it's really hard. And, you know, earlier we talked about exit velocity, like,

And the challenge is as a creator, how do you not totally miss that audience that's like just down with your podcast to try and hook an audience in this new environment, right? it's really hard. And, you know, earlier we talked about exit velocity, like,

you think about this world of like going to a movie, it would be really weird if you like walked into a movie, sat down and then like, you know, 30 seconds into the movie, you were like, yeah, this isn't for me, I'm out. But actually on YouTube, that's really common.

you think about this world of like going to a movie, it would be really weird if you like walked into a movie, sat down and then like, you know, 30 seconds into the movie, you were like, yeah, this isn't for me, I'm out. But actually on YouTube, that's really common.

you think about this world of like going to a movie, it would be really weird if you like walked into a movie, sat down and then like, you know, 30 seconds into the movie, you were like, yeah, this isn't for me, I'm out. But actually on YouTube, that's really common.

And like, if you retain 90% of people on YouTube in the first 30 seconds, you're like, damn, that was a really good hook, a really good intro. And if 70% of the people are watching after the first five minutes, you're like, holy smokes, dude, I'm like, we're really doing this.

And like, if you retain 90% of people on YouTube in the first 30 seconds, you're like, damn, that was a really good hook, a really good intro. And if 70% of the people are watching after the first five minutes, you're like, holy smokes, dude, I'm like, we're really doing this.

And like, if you retain 90% of people on YouTube in the first 30 seconds, you're like, damn, that was a really good hook, a really good intro. And if 70% of the people are watching after the first five minutes, you're like, holy smokes, dude, I'm like, we're really doing this.

thinking about that concept in the context of like a movie theater would be absurd if 30% of the people walked out of a movie five minutes in. But it's just the culture, like what YouTube is and how challenging it is to keep someone's attention. And so there's also the conversation around like, which environment do you create what content in?

thinking about that concept in the context of like a movie theater would be absurd if 30% of the people walked out of a movie five minutes in. But it's just the culture, like what YouTube is and how challenging it is to keep someone's attention. And so there's also the conversation around like, which environment do you create what content in?

thinking about that concept in the context of like a movie theater would be absurd if 30% of the people walked out of a movie five minutes in. But it's just the culture, like what YouTube is and how challenging it is to keep someone's attention. And so there's also the conversation around like, which environment do you create what content in?

Especially us as creators, when we think about, you know, we are YouTube creators through and through. We've been making YouTube videos since 2010, 2011. But we think about like, how do we balance our environments between permission and interruption? So, you know, YouTube is like an interruption-based platform. Like I have to interrupt your content

Especially us as creators, when we think about, you know, we are YouTube creators through and through. We've been making YouTube videos since 2010, 2011. But we think about like, how do we balance our environments between permission and interruption? So, you know, YouTube is like an interruption-based platform. Like I have to interrupt your content