Samir Chaudry

Especially us as creators, when we think about, you know, we are YouTube creators through and through. We've been making YouTube videos since 2010, 2011. But we think about like, how do we balance our environments between permission and interruption? So, you know, YouTube is like an interruption-based platform. Like I have to interrupt your content

experience with a compelling title and thumbnail to get you to watch. Podcast feeds are actually permission-based as well as newsletters are permission-based. Because somebody has given you permission to give them that content, they're much more likely to spend time with it, give it a chance, slowly go into it. You have different... you have different levels of attention on every platform.

experience with a compelling title and thumbnail to get you to watch. Podcast feeds are actually permission-based as well as newsletters are permission-based. Because somebody has given you permission to give them that content, they're much more likely to spend time with it, give it a chance, slowly go into it. You have different... you have different levels of attention on every platform.

experience with a compelling title and thumbnail to get you to watch. Podcast feeds are actually permission-based as well as newsletters are permission-based. Because somebody has given you permission to give them that content, they're much more likely to spend time with it, give it a chance, slowly go into it. You have different... you have different levels of attention on every platform.

And so I think a lot of YouTube creators aim to, especially like YouTube creators like us who are more in the educational space or like thought leadership space, we try and get our audience as much as we can, the ones who want to give us permission to go from an interruption-based platform into a permission-based platform.

And so I think a lot of YouTube creators aim to, especially like YouTube creators like us who are more in the educational space or like thought leadership space, we try and get our audience as much as we can, the ones who want to give us permission to go from an interruption-based platform into a permission-based platform.

And so I think a lot of YouTube creators aim to, especially like YouTube creators like us who are more in the educational space or like thought leadership space, we try and get our audience as much as we can, the ones who want to give us permission to go from an interruption-based platform into a permission-based platform.

like a newsletter or exclusive content on an RSS feed or an educational course. We want to get audiences into those environments. Or like a Patreon, right? Those are more permission-based environments.

like a newsletter or exclusive content on an RSS feed or an educational course. We want to get audiences into those environments. Or like a Patreon, right? Those are more permission-based environments.

like a newsletter or exclusive content on an RSS feed or an educational course. We want to get audiences into those environments. Or like a Patreon, right? Those are more permission-based environments.

Yeah. So there's an abundance of ways to monetize, but I think the most important is that you think about it as like a value prop extension. So meaning like, what is my value proposition of my content? Who's the specific audience? What is the value prop? And then how do I extend that value proposition through what I'm offering? So-

Yeah. So there's an abundance of ways to monetize, but I think the most important is that you think about it as like a value prop extension. So meaning like, what is my value proposition of my content? Who's the specific audience? What is the value prop? And then how do I extend that value proposition through what I'm offering? So-

Yeah. So there's an abundance of ways to monetize, but I think the most important is that you think about it as like a value prop extension. So meaning like, what is my value proposition of my content? Who's the specific audience? What is the value prop? And then how do I extend that value proposition through what I'm offering? So-

An example of that is, obviously, for us, our mission is to educate and empower the next generation of creators. So education being at the forefront, what's the value prop extension? Well, it's more education. And so that monetizing through education, through courses, we also have a big piece of it that's community focused.

An example of that is, obviously, for us, our mission is to educate and empower the next generation of creators. So education being at the forefront, what's the value prop extension? Well, it's more education. And so that monetizing through education, through courses, we also have a big piece of it that's community focused.

An example of that is, obviously, for us, our mission is to educate and empower the next generation of creators. So education being at the forefront, what's the value prop extension? Well, it's more education. And so that monetizing through education, through courses, we also have a big piece of it that's community focused.

So now we're moving into events where we have in-person events that people can come attend. And our newsletter is further education about what's going on in the world of creators. So everything is like an extension of that. Now, in terms of the primary way every YouTube creator makes money is advertising.

So now we're moving into events where we have in-person events that people can come attend. And our newsletter is further education about what's going on in the world of creators. So everything is like an extension of that. Now, in terms of the primary way every YouTube creator makes money is advertising.

So now we're moving into events where we have in-person events that people can come attend. And our newsletter is further education about what's going on in the world of creators. So everything is like an extension of that. Now, in terms of the primary way every YouTube creator makes money is advertising.

That's going to be AdSense, which is just straight up what YouTube will pay through the platform RevShare. But then brand deals are typically the largest sum of every creator's income. monetization. And the same rules apply there of like value proposition extension.