Samir Chaudry

You're releasing something into a content ecosystem where there's four different ways that audiences discover content on YouTube. The first is search. And I think probably people over, maybe think about search too much. It's actually pretty nominal how many people find videos through search. The next is browse. That means you open up the YouTube app and what's on my home feed?

What is YouTube giving me right now? It could be creators I'm subscribed to. It could be a video similar to one that I watch, but browse is the next one. The next one is suggested, which is I'm watching a YouTube video and then on the right side, I get suggested other content that's similar. And then the fourth way is the shorts feed.

What is YouTube giving me right now? It could be creators I'm subscribed to. It could be a video similar to one that I watch, but browse is the next one. The next one is suggested, which is I'm watching a YouTube video and then on the right side, I get suggested other content that's similar. And then the fourth way is the shorts feed.

What is YouTube giving me right now? It could be creators I'm subscribed to. It could be a video similar to one that I watch, but browse is the next one. The next one is suggested, which is I'm watching a YouTube video and then on the right side, I get suggested other content that's similar. And then the fourth way is the shorts feed.

So going through the shorts feed, you might discover a creator and then go to their channel and find their videos. When you think about like, why does that work? It's largely because of the world of, again, familiarity. When you go onto the YouTube homepage and you just watched this POV, I'm an entrepreneur. Now you see another one that's POV, I'm an entrepreneur in Los Angeles.

So going through the shorts feed, you might discover a creator and then go to their channel and find their videos. When you think about like, why does that work? It's largely because of the world of, again, familiarity. When you go onto the YouTube homepage and you just watched this POV, I'm an entrepreneur. Now you see another one that's POV, I'm an entrepreneur in Los Angeles.

So going through the shorts feed, you might discover a creator and then go to their channel and find their videos. When you think about like, why does that work? It's largely because of the world of, again, familiarity. When you go onto the YouTube homepage and you just watched this POV, I'm an entrepreneur. Now you see another one that's POV, I'm an entrepreneur in Los Angeles.

And it is someone taking it and giving their own unique spin on it. But the reason that works is because the audience is familiar with that format. They had a good experience with that format. And the YouTube algorithm is fully designed for viewer satisfaction, right? Like if you just think about how is it designed, it's like, did this person enjoy it?

And it is someone taking it and giving their own unique spin on it. But the reason that works is because the audience is familiar with that format. They had a good experience with that format. And the YouTube algorithm is fully designed for viewer satisfaction, right? Like if you just think about how is it designed, it's like, did this person enjoy it?

And it is someone taking it and giving their own unique spin on it. But the reason that works is because the audience is familiar with that format. They had a good experience with that format. And the YouTube algorithm is fully designed for viewer satisfaction, right? Like if you just think about how is it designed, it's like, did this person enjoy it?

And if they did, let's give them something else that we predict they will enjoy. And the metrics to track there are click-through rate. Was it a high click-through rate of they saw this thumbnail and they clicked into it? And then did they watch for a long time, average view duration?

And if they did, let's give them something else that we predict they will enjoy. And the metrics to track there are click-through rate. Was it a high click-through rate of they saw this thumbnail and they clicked into it? And then did they watch for a long time, average view duration?

And if they did, let's give them something else that we predict they will enjoy. And the metrics to track there are click-through rate. Was it a high click-through rate of they saw this thumbnail and they clicked into it? And then did they watch for a long time, average view duration?

And those two stats are going to give you the understanding if the viewer was satisfied, and then more content is going to surface like that. the reason you see people saying, I'm not just going to make my own format. I'm going to look at what works on YouTube and try and piggyback off of that. Cause that's like the quickest path to audience growth on YouTube, plain and simple.

And those two stats are going to give you the understanding if the viewer was satisfied, and then more content is going to surface like that. the reason you see people saying, I'm not just going to make my own format. I'm going to look at what works on YouTube and try and piggyback off of that. Cause that's like the quickest path to audience growth on YouTube, plain and simple.

And those two stats are going to give you the understanding if the viewer was satisfied, and then more content is going to surface like that. the reason you see people saying, I'm not just going to make my own format. I'm going to look at what works on YouTube and try and piggyback off of that. Cause that's like the quickest path to audience growth on YouTube, plain and simple.

Um, but again, I would say like as a, as a creative coming into the space, like I, I don't really have the stomach for that. And it probably like stunts our growth because it would be easier to just look at what's working and do that. Um, And we had a great conversation with Austin Kleon, who wrote the book, Steal Like an Artist. And I really believe in the principles that he talks about in that.

Um, but again, I would say like as a, as a creative coming into the space, like I, I don't really have the stomach for that. And it probably like stunts our growth because it would be easier to just look at what's working and do that. Um, And we had a great conversation with Austin Kleon, who wrote the book, Steal Like an Artist. And I really believe in the principles that he talks about in that.

Um, but again, I would say like as a, as a creative coming into the space, like I, I don't really have the stomach for that. And it probably like stunts our growth because it would be easier to just look at what's working and do that. Um, And we had a great conversation with Austin Kleon, who wrote the book, Steal Like an Artist. And I really believe in the principles that he talks about in that.

Yeah. I think there's a difference between good theft and bad theft. There's a really simple term that he talks about of even yourself being copied of... the elevator test.