Samir Chaudry

And it's always been a product we've been relatively passionate about, especially in the context of creators and creators being in our audience. Two different products. One is hydration, which has been wildly popularized by Liquid IV and Element and stuff like that. And then a nootropic brand like an AlphaBrain or... So just wanted to start there.

I've never explored CPG, but we've always talked about it in like, okay, we could literally have one at every episode. We could market this in the context of creativity and empathy with what our audience is going through. It's always been just like a very blue sky, like fun idea to talk about over lunch, but never, ever something we've actually explored.

I've never explored CPG, but we've always talked about it in like, okay, we could literally have one at every episode. We could market this in the context of creativity and empathy with what our audience is going through. It's always been just like a very blue sky, like fun idea to talk about over lunch, but never, ever something we've actually explored.

I've never explored CPG, but we've always talked about it in like, okay, we could literally have one at every episode. We could market this in the context of creativity and empathy with what our audience is going through. It's always been just like a very blue sky, like fun idea to talk about over lunch, but never, ever something we've actually explored.

Yeah, it's a good note.

Yeah, it's a good note.

Yeah, it's a good note.

Yeah, that's a good question. We've been heavily involved in a software called Spotter Studio, which is a ideation software for creators. It's really cool. Actually, the coolest part is that it exists now and we use it on a day-to-day basis. We just actually created a really dope thumbnail with it yesterday that now we're designing. So we're involved with that and that's been a really fun process.

Yeah, that's a good question. We've been heavily involved in a software called Spotter Studio, which is a ideation software for creators. It's really cool. Actually, the coolest part is that it exists now and we use it on a day-to-day basis. We just actually created a really dope thumbnail with it yesterday that now we're designing. So we're involved with that and that's been a really fun process.

Yeah, that's a good question. We've been heavily involved in a software called Spotter Studio, which is a ideation software for creators. It's really cool. Actually, the coolest part is that it exists now and we use it on a day-to-day basis. We just actually created a really dope thumbnail with it yesterday that now we're designing. So we're involved with that and that's been a really fun process.

I mean, honestly, that's my first experience with software, like truly with... even understanding what's possible in the context of software, like sitting with their team and being like, could it do this? So that's been really cool. And I think seeing like software come together has been a really powerful thing.

I mean, honestly, that's my first experience with software, like truly with... even understanding what's possible in the context of software, like sitting with their team and being like, could it do this? So that's been really cool. And I think seeing like software come together has been a really powerful thing.

I mean, honestly, that's my first experience with software, like truly with... even understanding what's possible in the context of software, like sitting with their team and being like, could it do this? So that's been really cool. And I think seeing like software come together has been a really powerful thing.

So the short answer is like, mostly because as creators, our biggest problem is that we're opportunity rich and time poor. And so partnerships are always going to be like the cleanest way to get into stuff where it's like, we're not running a software company, but we're supporting and consulting and advising.

So the short answer is like, mostly because as creators, our biggest problem is that we're opportunity rich and time poor. And so partnerships are always going to be like the cleanest way to get into stuff where it's like, we're not running a software company, but we're supporting and consulting and advising.

So the short answer is like, mostly because as creators, our biggest problem is that we're opportunity rich and time poor. And so partnerships are always going to be like the cleanest way to get into stuff where it's like, we're not running a software company, but we're supporting and consulting and advising.

but the uh you know the the push for us is into digital products specifically education the question is like can that can that type of stuff turn into can software be education um you know can that be an extension of what we're doing because i i i do think that sounds really really fun and really interesting and having this experience has been cool like i i'd never experienced anything like

but the uh you know the the push for us is into digital products specifically education the question is like can that can that type of stuff turn into can software be education um you know can that be an extension of what we're doing because i i i do think that sounds really really fun and really interesting and having this experience has been cool like i i'd never experienced anything like

but the uh you know the the push for us is into digital products specifically education the question is like can that can that type of stuff turn into can software be education um you know can that be an extension of what we're doing because i i i do think that sounds really really fun and really interesting and having this experience has been cool like i i'd never experienced anything like

Yeah, totally. I agree with that. Yeah, it's fun. I mean, the biggest problem in the creator economy is operators. It will continue to be the biggest problem. People are growing and getting more opportunities than they can handle. And at the end of the day, we're still the arbiters of taste of our content. Some creators have really successfully scaled well and found people who can support their