Samir Chaudry

He can't make a video that does under 10 million views, but he shoots the majority of his stuff with his iPhone.

He can't make a video that does under 10 million views, but he shoots the majority of his stuff with his iPhone.

He can't make a video that does under 10 million views, but he shoots the majority of his stuff with his iPhone.

and just by himself um so you know we you also have to take a step back and go what what has he done really successfully again his unique personality his unique perspective that's an intangible some people have it some people don't um that's an intangible he's also been on the platform for a very long time and gone through multiple iterations he loves the video making process um

and just by himself um so you know we you also have to take a step back and go what what has he done really successfully again his unique personality his unique perspective that's an intangible some people have it some people don't um that's an intangible he's also been on the platform for a very long time and gone through multiple iterations he loves the video making process um

and just by himself um so you know we you also have to take a step back and go what what has he done really successfully again his unique personality his unique perspective that's an intangible some people have it some people don't um that's an intangible he's also been on the platform for a very long time and gone through multiple iterations he loves the video making process um

But he has found himself into some really successful formats. He does these formats where he tries different types of Airbnbs and those have taken off. And the goal of a YouTube creator, which is also probably the goal of any startup founder, is to identify what the audience is reacting to and then double down in that direction.

But he has found himself into some really successful formats. He does these formats where he tries different types of Airbnbs and those have taken off. And the goal of a YouTube creator, which is also probably the goal of any startup founder, is to identify what the audience is reacting to and then double down in that direction.

But he has found himself into some really successful formats. He does these formats where he tries different types of Airbnbs and those have taken off. And the goal of a YouTube creator, which is also probably the goal of any startup founder, is to identify what the audience is reacting to and then double down in that direction.

And again, that's directly aligning with the world of where content is moving and where... audiences are moving to go, if I watch Ryan Trahan, I tried OMG, or I stayed in OMG Airbnbs on my connected TV, the next video I'm going to jump to is Ryan Trahan, I stayed in underground hotels. It's like, okay, I stayed, I stayed, I stayed. Now this is a format that I'm watching.

And again, that's directly aligning with the world of where content is moving and where... audiences are moving to go, if I watch Ryan Trahan, I tried OMG, or I stayed in OMG Airbnbs on my connected TV, the next video I'm going to jump to is Ryan Trahan, I stayed in underground hotels. It's like, okay, I stayed, I stayed, I stayed. Now this is a format that I'm watching.

And again, that's directly aligning with the world of where content is moving and where... audiences are moving to go, if I watch Ryan Trahan, I tried OMG, or I stayed in OMG Airbnbs on my connected TV, the next video I'm going to jump to is Ryan Trahan, I stayed in underground hotels. It's like, okay, I stayed, I stayed, I stayed. Now this is a format that I'm watching.

They're all around the same length. They all have the same host. They all start the same way. It's familiar. And I think familiarity is a... is a metric that is incredibly important in the world that we are moving in. In a world where we have an abundance of choice, familiarity is going to win.

They're all around the same length. They all have the same host. They all start the same way. It's familiar. And I think familiarity is a... is a metric that is incredibly important in the world that we are moving in. In a world where we have an abundance of choice, familiarity is going to win.

They're all around the same length. They all have the same host. They all start the same way. It's familiar. And I think familiarity is a... is a metric that is incredibly important in the world that we are moving in. In a world where we have an abundance of choice, familiarity is going to win.

Yeah, I think the unfortunate reality is actually that in content that does work. And I'm not saying that that is a positive. I think as a creative, you should have integrity to be like, I'm not just going to take someone's idea one for one. But the reality of YouTube is like the flip side of what I just mentioned of familiarity is that you're not releasing anything into a vacuum.

Yeah, I think the unfortunate reality is actually that in content that does work. And I'm not saying that that is a positive. I think as a creative, you should have integrity to be like, I'm not just going to take someone's idea one for one. But the reality of YouTube is like the flip side of what I just mentioned of familiarity is that you're not releasing anything into a vacuum.

Yeah, I think the unfortunate reality is actually that in content that does work. And I'm not saying that that is a positive. I think as a creative, you should have integrity to be like, I'm not just going to take someone's idea one for one. But the reality of YouTube is like the flip side of what I just mentioned of familiarity is that you're not releasing anything into a vacuum.

You're releasing something into a content ecosystem where there's four different ways that audiences discover content on YouTube. The first is search. And I think probably people over, maybe think about search too much. It's actually pretty nominal how many people find videos through search. The next is browse. That means you open up the YouTube app and what's on my home feed?

You're releasing something into a content ecosystem where there's four different ways that audiences discover content on YouTube. The first is search. And I think probably people over, maybe think about search too much. It's actually pretty nominal how many people find videos through search. The next is browse. That means you open up the YouTube app and what's on my home feed?