Samir Chaudry

you think about this world of like going to a movie, it would be really weird if you like walked into a movie, sat down and then like, you know, 30 seconds into the movie, you were like, yeah, this isn't for me, I'm out. But actually on YouTube, that's really common.

And like, if you retain 90% of people on YouTube in the first 30 seconds, you're like, damn, that was a really good hook, a really good intro. And if 70% of the people are watching after the first five minutes, you're like, holy smokes, dude, I'm like, we're really doing this.

And like, if you retain 90% of people on YouTube in the first 30 seconds, you're like, damn, that was a really good hook, a really good intro. And if 70% of the people are watching after the first five minutes, you're like, holy smokes, dude, I'm like, we're really doing this.

And like, if you retain 90% of people on YouTube in the first 30 seconds, you're like, damn, that was a really good hook, a really good intro. And if 70% of the people are watching after the first five minutes, you're like, holy smokes, dude, I'm like, we're really doing this.

thinking about that concept in the context of like a movie theater would be absurd if 30% of the people walked out of a movie five minutes in. But it's just the culture, like what YouTube is and how challenging it is to keep someone's attention. And so there's also the conversation around like, which environment do you create what content in?

thinking about that concept in the context of like a movie theater would be absurd if 30% of the people walked out of a movie five minutes in. But it's just the culture, like what YouTube is and how challenging it is to keep someone's attention. And so there's also the conversation around like, which environment do you create what content in?

thinking about that concept in the context of like a movie theater would be absurd if 30% of the people walked out of a movie five minutes in. But it's just the culture, like what YouTube is and how challenging it is to keep someone's attention. And so there's also the conversation around like, which environment do you create what content in?

Especially us as creators, when we think about, you know, we are YouTube creators through and through. We've been making YouTube videos since 2010, 2011. But we think about like, how do we balance our environments between permission and interruption? So, you know, YouTube is like an interruption-based platform. Like I have to interrupt your content

Especially us as creators, when we think about, you know, we are YouTube creators through and through. We've been making YouTube videos since 2010, 2011. But we think about like, how do we balance our environments between permission and interruption? So, you know, YouTube is like an interruption-based platform. Like I have to interrupt your content

Especially us as creators, when we think about, you know, we are YouTube creators through and through. We've been making YouTube videos since 2010, 2011. But we think about like, how do we balance our environments between permission and interruption? So, you know, YouTube is like an interruption-based platform. Like I have to interrupt your content

experience with a compelling title and thumbnail to get you to watch. Podcast feeds are actually permission-based as well as newsletters are permission-based. Because somebody has given you permission to give them that content, they're much more likely to spend time with it, give it a chance, slowly go into it. You have different... you have different levels of attention on every platform.

experience with a compelling title and thumbnail to get you to watch. Podcast feeds are actually permission-based as well as newsletters are permission-based. Because somebody has given you permission to give them that content, they're much more likely to spend time with it, give it a chance, slowly go into it. You have different... you have different levels of attention on every platform.

experience with a compelling title and thumbnail to get you to watch. Podcast feeds are actually permission-based as well as newsletters are permission-based. Because somebody has given you permission to give them that content, they're much more likely to spend time with it, give it a chance, slowly go into it. You have different... you have different levels of attention on every platform.

And so I think a lot of YouTube creators aim to, especially like YouTube creators like us who are more in the educational space or like thought leadership space, we try and get our audience as much as we can, the ones who want to give us permission to go from an interruption-based platform into a permission-based platform.

And so I think a lot of YouTube creators aim to, especially like YouTube creators like us who are more in the educational space or like thought leadership space, we try and get our audience as much as we can, the ones who want to give us permission to go from an interruption-based platform into a permission-based platform.

And so I think a lot of YouTube creators aim to, especially like YouTube creators like us who are more in the educational space or like thought leadership space, we try and get our audience as much as we can, the ones who want to give us permission to go from an interruption-based platform into a permission-based platform.

like a newsletter or exclusive content on an RSS feed or an educational course. We want to get audiences into those environments. Or like a Patreon, right? Those are more permission-based environments.

like a newsletter or exclusive content on an RSS feed or an educational course. We want to get audiences into those environments. Or like a Patreon, right? Those are more permission-based environments.

like a newsletter or exclusive content on an RSS feed or an educational course. We want to get audiences into those environments. Or like a Patreon, right? Those are more permission-based environments.

Yeah. So there's an abundance of ways to monetize, but I think the most important is that you think about it as like a value prop extension. So meaning like, what is my value proposition of my content? Who's the specific audience? What is the value prop? And then how do I extend that value proposition through what I'm offering? So-