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Samir Chaudry

πŸ‘€ Speaker
649 total appearances

Appearances Over Time

Podcast Appearances

The Startup Ideas Podcast
How to build a creator empire in the age of AI and AR with Samir Chaudry

Yeah. So there's an abundance of ways to monetize, but I think the most important is that you think about it as like a value prop extension. So meaning like, what is my value proposition of my content? Who's the specific audience? What is the value prop? And then how do I extend that value proposition through what I'm offering? So-

The Startup Ideas Podcast
How to build a creator empire in the age of AI and AR with Samir Chaudry

Yeah. So there's an abundance of ways to monetize, but I think the most important is that you think about it as like a value prop extension. So meaning like, what is my value proposition of my content? Who's the specific audience? What is the value prop? And then how do I extend that value proposition through what I'm offering? So-

The Startup Ideas Podcast
How to build a creator empire in the age of AI and AR with Samir Chaudry

An example of that is, obviously, for us, our mission is to educate and empower the next generation of creators. So education being at the forefront, what's the value prop extension? Well, it's more education. And so that monetizing through education, through courses, we also have a big piece of it that's community focused.

The Startup Ideas Podcast
How to build a creator empire in the age of AI and AR with Samir Chaudry

An example of that is, obviously, for us, our mission is to educate and empower the next generation of creators. So education being at the forefront, what's the value prop extension? Well, it's more education. And so that monetizing through education, through courses, we also have a big piece of it that's community focused.

The Startup Ideas Podcast
How to build a creator empire in the age of AI and AR with Samir Chaudry

An example of that is, obviously, for us, our mission is to educate and empower the next generation of creators. So education being at the forefront, what's the value prop extension? Well, it's more education. And so that monetizing through education, through courses, we also have a big piece of it that's community focused.

The Startup Ideas Podcast
How to build a creator empire in the age of AI and AR with Samir Chaudry

So now we're moving into events where we have in-person events that people can come attend. And our newsletter is further education about what's going on in the world of creators. So everything is like an extension of that. Now, in terms of the primary way every YouTube creator makes money is advertising.

The Startup Ideas Podcast
How to build a creator empire in the age of AI and AR with Samir Chaudry

So now we're moving into events where we have in-person events that people can come attend. And our newsletter is further education about what's going on in the world of creators. So everything is like an extension of that. Now, in terms of the primary way every YouTube creator makes money is advertising.

The Startup Ideas Podcast
How to build a creator empire in the age of AI and AR with Samir Chaudry

So now we're moving into events where we have in-person events that people can come attend. And our newsletter is further education about what's going on in the world of creators. So everything is like an extension of that. Now, in terms of the primary way every YouTube creator makes money is advertising.

The Startup Ideas Podcast
How to build a creator empire in the age of AI and AR with Samir Chaudry

That's going to be AdSense, which is just straight up what YouTube will pay through the platform RevShare. But then brand deals are typically the largest sum of every creator's income. monetization. And the same rules apply there of like value proposition extension.

The Startup Ideas Podcast
How to build a creator empire in the age of AI and AR with Samir Chaudry

That's going to be AdSense, which is just straight up what YouTube will pay through the platform RevShare. But then brand deals are typically the largest sum of every creator's income. monetization. And the same rules apply there of like value proposition extension.

The Startup Ideas Podcast
How to build a creator empire in the age of AI and AR with Samir Chaudry

That's going to be AdSense, which is just straight up what YouTube will pay through the platform RevShare. But then brand deals are typically the largest sum of every creator's income. monetization. And the same rules apply there of like value proposition extension.

The Startup Ideas Podcast
How to build a creator empire in the age of AI and AR with Samir Chaudry

So when we first started our show and it first started to get some traction, what we did is we wrote down every brand that shared the same mission. So every brand that we felt was like, which brands also educate and empower creators? Well, let's look at the brands that are offering software solutions for creators. Let's think about like Adobe. Adobe empowers so many creators.

The Startup Ideas Podcast
How to build a creator empire in the age of AI and AR with Samir Chaudry

So when we first started our show and it first started to get some traction, what we did is we wrote down every brand that shared the same mission. So every brand that we felt was like, which brands also educate and empower creators? Well, let's look at the brands that are offering software solutions for creators. Let's think about like Adobe. Adobe empowers so many creators.

The Startup Ideas Podcast
How to build a creator empire in the age of AI and AR with Samir Chaudry

So when we first started our show and it first started to get some traction, what we did is we wrote down every brand that shared the same mission. So every brand that we felt was like, which brands also educate and empower creators? Well, let's look at the brands that are offering software solutions for creators. Let's think about like Adobe. Adobe empowers so many creators.

The Startup Ideas Podcast
How to build a creator empire in the age of AI and AR with Samir Chaudry

Riverside is a sponsor of ours. They empower a ton of creators. So let's make a list of everyone who shares the same mission with us, and then let's go tell them our story. And that is how we got most of our first sponsors. Our first big sponsor was Samsung. They had the exact same mission. Hey, we think our new phones empower the modern creator. That's our mission too. Great.

The Startup Ideas Podcast
How to build a creator empire in the age of AI and AR with Samir Chaudry

Riverside is a sponsor of ours. They empower a ton of creators. So let's make a list of everyone who shares the same mission with us, and then let's go tell them our story. And that is how we got most of our first sponsors. Our first big sponsor was Samsung. They had the exact same mission. Hey, we think our new phones empower the modern creator. That's our mission too. Great.

The Startup Ideas Podcast
How to build a creator empire in the age of AI and AR with Samir Chaudry

Riverside is a sponsor of ours. They empower a ton of creators. So let's make a list of everyone who shares the same mission with us, and then let's go tell them our story. And that is how we got most of our first sponsors. Our first big sponsor was Samsung. They had the exact same mission. Hey, we think our new phones empower the modern creator. That's our mission too. Great.

The Startup Ideas Podcast
How to build a creator empire in the age of AI and AR with Samir Chaudry

It's always a more natural fit in advertising than trying to like jam something in. And we've done that in the past too, right? When we first started out looking for advertisers, like it can be hard to talk about something that either you don't use or doesn't feel value prop aligned, right?

The Startup Ideas Podcast
How to build a creator empire in the age of AI and AR with Samir Chaudry

It's always a more natural fit in advertising than trying to like jam something in. And we've done that in the past too, right? When we first started out looking for advertisers, like it can be hard to talk about something that either you don't use or doesn't feel value prop aligned, right?

The Startup Ideas Podcast
How to build a creator empire in the age of AI and AR with Samir Chaudry

It's always a more natural fit in advertising than trying to like jam something in. And we've done that in the past too, right? When we first started out looking for advertisers, like it can be hard to talk about something that either you don't use or doesn't feel value prop aligned, right?