Samir Patel

Some of them are mid stage, late stage.

And just like, you know, they're all, many of them are venture backed companies as well, at least at the lower end.

Right.

So the same venture economics that apply to any other company apply to them as well.

So we, uh,

You know, we've been fortunate to align ourselves with companies that are right at that point where growth matters.

You know, and we're not, we have to figure out exactly when we get into those companies to be able to manage that because the last thing we need is

our entire customer base following the usual SaaS economics of, you know, one in 10 will survive, right?

We don't, we don't need to be, that's something we don't want to be chasing.

Yeah.

So our, our, our net churn is, is easily becomes over a hundred percent just because, you know, your net retention, not net churn.

Right.

So, yeah.

So if you're, I mean, whichever way you want to go with that, but yes, but the idea being that our internal growth within each customer in this business is something that is, you know, because we grow and we charge based on their usage, right?

As they grow, we grow.

And it's not a per seat kind of, it's a per, you know, it's events and it's the volume at which they use the product that drives it.

So as their businesses go, many of them enter new markets, they take us along with them, right?

Much like a lot of marketing automation platforms, you know, have done in the old school world of e-commerce.

So we follow some of those same dynamics.

Volume is, look, if you're a fast-growing business, you're trying to engage more buyers, more sellers more often, right?