Samuel Thompson

And then I'll be like, OK, this right now has this holiday sale.

And it's like we're going to call this the New Year sale.

And it's like, all right, we're going to go do a I don't know, a St.

Patrick's Day sale.

And it's going to be a lower amount.

What is the impact of conversion rate versus AOV and on ROAS?

Because like all this is like all I'm ever trying to do on e-commerce.

I'm not necessarily trying to go build some massive brand.

I'm just trying to create like what I would call like a rigged slot machine where I know I can put a dollar in and get a dollar and 30 cents out.

And then it's like, how do how do I put as many dollars into that thing as humanly possible while that math holds?

And then when that math is why I've done 100 companies like when that math stops holding.

I just go and do another thing that gives me that degree of return.

And so that's why I like info on this sort of stuff is like you could just shut this thing down to get like tomorrow and launch another e-book at the next day if you think that it has a better chance at running that math.

And so...

It's not as much of an LTV game here.

I think it makes sense to like play into it.

And I like talking about it because like if if someone had like 24 hours in the day and they were like going to make this their business, they would treat it a little bit differently than I do.

And they'd go deeper and they definitely launch more books and they would try to push LTV up and they'd launch a community on the back for, you know, divorced parents and like grab one hundred ninety nine bucks a year for a Facebook group of like.

Yeah, like these are all the people that have gone through what you've gone through.

Like there's so many things that you can do on the back of like validating your own ability to generate customers around a specific offer.