Samuel Thompson

It just boosts conversion rate.

Right.

So like you could you could sell the book at at twenty nine bucks and have a standalone like funnel for that.

Or you can throw in other stuff that makes them feel like they're getting a better and better deal.

The way that I try to think about it on these is giving enough variety here where.

Somebody will see one of them and be like, oh, shoot, I really need that.

Right.

Like whatever this one is.

Let's see.

Free custom.

Where's brush?

Right.

Like divorce evidence checklist.

Somebody might see that and be like, oh, I actually need that.

And then it's like part of this bigger purchase.

Right.

And so just it's a conversion rate thing more than than anything.

Right.

right custody preparation like somebody's gonna see that that knows that they're gonna be going through custody situation and they're like oh yeah like i need that and then we're gonna go to one line custody preparation template um it's just value add like what what can you do to give the customer more of what they um need and like drive their desire to buy this thing up um

All these icons, I would do the exact same thing of, like, Canva here.