Samuel Thompson

And that's a service that's associated with this offer of like when you're divorced, all of that.

But there's other things that you can offer, you know, info products or physical products or any of these other vehicles that you can run with.

And I'm a big fan of like super low friction.

And so an e-book became kind of the natural like, well, what if I just sold a book that helped people with this specific thing?

It started super simple as like a really messy chat GPT generated book onto a prospective landing page that I made in an hour while watching the Laker game.

Got a couple of sales early.

It then graduated to like, oh, I should probably, you know, try to make a little bit more money or put a little bit more effort into it, which is what happened.

This page that you're looking at right now, which I built in ClickFunnels, is actually four.

And so what I was trying to do is convert higher and get a higher AOV.

Right.

And create a bunch of content for this.

Conversion rate went up, which is awesome.

But ClickFunnels long term is not really where I want to live with this product.

And so I want to do Shopify and.

If anyone's seen me on Kerner stuff, they've seen me do some of the stuff with the Hummingbirds and all of those.

And so Shopify is like my preferred go-to platform.

And so I figured while we're hanging out, we might as well just build it live and do the entire Shopify build from zero.

What themes we use, all the tools, how we write all the copy, how we do all of that, how I think about the conversion side and see where it takes us.

tracks let's do it yeah i mean i find it just honestly hilarious that you're about to get married and you created uh your insight was around divorce you know it works uh like i said to you before like when when you know 300 copies of the book showed up in my front door uh my fiancee was uh jokingly concerned she was like what are you what is what's going on here and i was like baby it's

It's for econ.