Sandra Matz

So I think a lot of the work that we've been doing in the digital space was actually inspired by the physical space and the way that we make these inferences about strangers all the time as humans.

What were they hoping to find?

What were they hoping to find?

What were they hoping to find?

Humbling experience.

Humbling experience.

Humbling experience.

Well, I'm sure he played it cool.

Well, I'm sure he played it cool.

Well, I'm sure he played it cool.

Whatever.

Whatever.

Whatever.

Yeah, it's a great question, because I think if you looked at the media, it's like totally black and white, right? It's like either it's this warfare tool and it's like changing your mind and it's changing your core identity. That's probably not the case.

Yeah, it's a great question, because I think if you looked at the media, it's like totally black and white, right? It's like either it's this warfare tool and it's like changing your mind and it's changing your core identity. That's probably not the case.

Yeah, it's a great question, because I think if you looked at the media, it's like totally black and white, right? It's like either it's this warfare tool and it's like changing your mind and it's changing your core identity. That's probably not the case.

So I always think about it, if that's something that you couldn't do in an offline world, if you think about your hardcore, diehard Republican uncle, and by having long conversations with him, you can't convince him to take on a certain view on the world.

So I always think about it, if that's something that you couldn't do in an offline world, if you think about your hardcore, diehard Republican uncle, and by having long conversations with him, you can't convince him to take on a certain view on the world.

So I always think about it, if that's something that you couldn't do in an offline world, if you think about your hardcore, diehard Republican uncle, and by having long conversations with him, you can't convince him to take on a certain view on the world.

You're probably also not able to do this online with like algorithms, even though you can target them repeatedly and maybe you can send them down a rabbit hole. Changing someone's core identity takes a lot more than just like a couple of ads and maybe even repeatedly. But the thing is that... It usually doesn't even need that, right? Oftentimes it's like our choices are kind of small ones.