Sandra Matz

You're probably also not able to do this online with like algorithms, even though you can target them repeatedly and maybe you can send them down a rabbit hole. Changing someone's core identity takes a lot more than just like a couple of ads and maybe even repeatedly. But the thing is that... It usually doesn't even need that, right? Oftentimes it's like our choices are kind of small ones.

You're probably also not able to do this online with like algorithms, even though you can target them repeatedly and maybe you can send them down a rabbit hole. Changing someone's core identity takes a lot more than just like a couple of ads and maybe even repeatedly. But the thing is that... It usually doesn't even need that, right? Oftentimes it's like our choices are kind of small ones.

We're not even aware of what's the cereal that you choose. What are you deciding to wear today? What are the news that you're trying to read? And where does that take you in terms of how you think about the world? So Oftentimes, when I think about influencing behavior, it's like these small changes and the same way that we do this in an offline world, right?

We're not even aware of what's the cereal that you choose. What are you deciding to wear today? What are the news that you're trying to read? And where does that take you in terms of how you think about the world? So Oftentimes, when I think about influencing behavior, it's like these small changes and the same way that we do this in an offline world, right?

We're not even aware of what's the cereal that you choose. What are you deciding to wear today? What are the news that you're trying to read? And where does that take you in terms of how you think about the world? So Oftentimes, when I think about influencing behavior, it's like these small changes and the same way that we do this in an offline world, right?

Coming back to kids, humans are born to do this. Kids know exactly how they talk to their mom to get the candy as opposed to their dad. And it's not that by doing so change who the other side is. It just makes it more likely that they behave differently. In a certain way.

Coming back to kids, humans are born to do this. Kids know exactly how they talk to their mom to get the candy as opposed to their dad. And it's not that by doing so change who the other side is. It just makes it more likely that they behave differently. In a certain way.

Coming back to kids, humans are born to do this. Kids know exactly how they talk to their mom to get the candy as opposed to their dad. And it's not that by doing so change who the other side is. It just makes it more likely that they behave differently. In a certain way.

And for me, it's like taking what we've been doing for centuries in an offline world and we're just applying it at scale and in a way that's no longer bidirectional. It used to be the case that I do this to you and you do this to me. Right now, this is mostly happening from big companies to influencing your behavior.

And for me, it's like taking what we've been doing for centuries in an offline world and we're just applying it at scale and in a way that's no longer bidirectional. It used to be the case that I do this to you and you do this to me. Right now, this is mostly happening from big companies to influencing your behavior.

And for me, it's like taking what we've been doing for centuries in an offline world and we're just applying it at scale and in a way that's no longer bidirectional. It used to be the case that I do this to you and you do this to me. Right now, this is mostly happening from big companies to influencing your behavior.

So did you swing an election and you convinced a diehard Hillary supporter to suddenly stay at home and not vote? Probably not. But could you maybe have influenced some of the people who were not sure if they wanted to go out and vote? And maybe you caught them at the moment where they were really scared about immigration and you changed them from a Democrat to a Republican. Probably.

So did you swing an election and you convinced a diehard Hillary supporter to suddenly stay at home and not vote? Probably not. But could you maybe have influenced some of the people who were not sure if they wanted to go out and vote? And maybe you caught them at the moment where they were really scared about immigration and you changed them from a Democrat to a Republican. Probably.

So did you swing an election and you convinced a diehard Hillary supporter to suddenly stay at home and not vote? Probably not. But could you maybe have influenced some of the people who were not sure if they wanted to go out and vote? And maybe you caught them at the moment where they were really scared about immigration and you changed them from a Democrat to a Republican. Probably.

I think that the point of Cambridge Analytica is it wasn't necessarily even something that political campaigns have been using data for a long, long time. And Obama was celebrated for the use of like, well, there's someone who's trying to understand their constituents and try and see what they're interested in. But what do they care about? How do I talk to them?

I think that the point of Cambridge Analytica is it wasn't necessarily even something that political campaigns have been using data for a long, long time. And Obama was celebrated for the use of like, well, there's someone who's trying to understand their constituents and try and see what they're interested in. But what do they care about? How do I talk to them?

I think that the point of Cambridge Analytica is it wasn't necessarily even something that political campaigns have been using data for a long, long time. And Obama was celebrated for the use of like, well, there's someone who's trying to understand their constituents and try and see what they're interested in. But what do they care about? How do I talk to them?

I think what Cambridge Analytica does. more distinct from the previous attempts, at least in the public mind, was that people could suddenly make sense of it. But even if they had the data, everything before, we don't think about ourselves in like these separate data points. I don't think of myself as here's my browsing history and here's my social media and here's my credit card spending.

I think what Cambridge Analytica does. more distinct from the previous attempts, at least in the public mind, was that people could suddenly make sense of it. But even if they had the data, everything before, we don't think about ourselves in like these separate data points. I don't think of myself as here's my browsing history and here's my social media and here's my credit card spending.

I think what Cambridge Analytica does. more distinct from the previous attempts, at least in the public mind, was that people could suddenly make sense of it. But even if they had the data, everything before, we don't think about ourselves in like these separate data points. I don't think of myself as here's my browsing history and here's my social media and here's my credit card spending.