Sandra Matz

So collectively, you can actually ask for a lot more when it comes to the design of products and services.

So collectively, you can actually ask for a lot more when it comes to the design of products and services.

So collectively, you can actually ask for a lot more when it comes to the design of products and services.

Every person, every hour generates about six gigabytes of data. So that's an enormous amount of data. And it's incredibly cheap to get hold of. But for me, the really big question is not just who collects what data, but really what do they use it for?

Every person, every hour generates about six gigabytes of data. So that's an enormous amount of data. And it's incredibly cheap to get hold of. But for me, the really big question is not just who collects what data, but really what do they use it for?

Every person, every hour generates about six gigabytes of data. So that's an enormous amount of data. And it's incredibly cheap to get hold of. But for me, the really big question is not just who collects what data, but really what do they use it for?

Thank you so much for having me, Mike.

Thank you so much for having me, Mike.

Thank you so much for having me, Mike.

Yeah, so the way that I think of psychological targeting is essentially the ability of algorithms and computers to read our mind.

Yeah, so the way that I think of psychological targeting is essentially the ability of algorithms and computers to read our mind.

Yeah, so the way that I think of psychological targeting is essentially the ability of algorithms and computers to read our mind.

So taking all of the data that we generate on a daily basis, anything from your social media data to your credit card swipes, the sentences that are embedded in your smartphone, algorithms can take these data, translate it into really intimate insights of who we are on a psychological level, and then use these insights to influence our behavior.

So taking all of the data that we generate on a daily basis, anything from your social media data to your credit card swipes, the sentences that are embedded in your smartphone, algorithms can take these data, translate it into really intimate insights of who we are on a psychological level, and then use these insights to influence our behavior.

So taking all of the data that we generate on a daily basis, anything from your social media data to your credit card swipes, the sentences that are embedded in your smartphone, algorithms can take these data, translate it into really intimate insights of who we are on a psychological level, and then use these insights to influence our behavior.

The classic example there was Facebook in 2015 was essentially accused of predicting whether teenagers, so really part of the most vulnerable population, was potentially suffering from something like depression, low self-esteem, anxiety, and then they used those insights to try and target them with ads to sell them out to advertisers. You could also imagine the complete opposite.

The classic example there was Facebook in 2015 was essentially accused of predicting whether teenagers, so really part of the most vulnerable population, was potentially suffering from something like depression, low self-esteem, anxiety, and then they used those insights to try and target them with ads to sell them out to advertisers. You could also imagine the complete opposite.

The classic example there was Facebook in 2015 was essentially accused of predicting whether teenagers, so really part of the most vulnerable population, was potentially suffering from something like depression, low self-esteem, anxiety, and then they used those insights to try and target them with ads to sell them out to advertisers. You could also imagine the complete opposite.

But if you can figure out that someone might be deviating from their typical behavior. They might be sliding gradually into a depression. Why not connect them with some of the support that they would need? Why not reach out to some of their loved ones, their caregivers to say, hey, something seems to be off. Why don't you reach out and try to try to provide some support?

But if you can figure out that someone might be deviating from their typical behavior. They might be sliding gradually into a depression. Why not connect them with some of the support that they would need? Why not reach out to some of their loved ones, their caregivers to say, hey, something seems to be off. Why don't you reach out and try to try to provide some support?