Sandra Matz

But if you can figure out that someone might be deviating from their typical behavior. They might be sliding gradually into a depression. Why not connect them with some of the support that they would need? Why not reach out to some of their loved ones, their caregivers to say, hey, something seems to be off. Why don't you reach out and try to try to provide some support?

So for me, it's really a question of the insights that we can get about people's psychology has really these two sides to it. On some level, we can use it against people, right? We can use it to manipulate and exploit. But for me, the bigger question is what if we use it the other way? What if we actually use it to help people?

So for me, it's really a question of the insights that we can get about people's psychology has really these two sides to it. On some level, we can use it against people, right? We can use it to manipulate and exploit. But for me, the bigger question is what if we use it the other way? What if we actually use it to help people?

So for me, it's really a question of the insights that we can get about people's psychology has really these two sides to it. On some level, we can use it against people, right? We can use it to manipulate and exploit. But for me, the bigger question is what if we use it the other way? What if we actually use it to help people?

For me, at the fundamental level, psychological targeting is really a way of understanding people. So the same way that in an offline context back in the day when it was just us living with other people, we always try to understand who's on the other side. We don't talk to a three-year-old the same way that we talk to our spouse or the way that we talk to our boss.

For me, at the fundamental level, psychological targeting is really a way of understanding people. So the same way that in an offline context back in the day when it was just us living with other people, we always try to understand who's on the other side. We don't talk to a three-year-old the same way that we talk to our spouse or the way that we talk to our boss.

For me, at the fundamental level, psychological targeting is really a way of understanding people. So the same way that in an offline context back in the day when it was just us living with other people, we always try to understand who's on the other side. We don't talk to a three-year-old the same way that we talk to our spouse or the way that we talk to our boss.

So any offline conversation is on some level customized and tailored. We try and figure out which topics might be the most interesting. We try and figure out how we talk to people and Even kids know that, right? Kids know exactly how to talk to mom to get something versus dad to get something. And for me, psychological targeting is essentially taking this idea to the online space.

So any offline conversation is on some level customized and tailored. We try and figure out which topics might be the most interesting. We try and figure out how we talk to people and Even kids know that, right? Kids know exactly how to talk to mom to get something versus dad to get something. And for me, psychological targeting is essentially taking this idea to the online space.

So any offline conversation is on some level customized and tailored. We try and figure out which topics might be the most interesting. We try and figure out how we talk to people and Even kids know that, right? Kids know exactly how to talk to mom to get something versus dad to get something. And for me, psychological targeting is essentially taking this idea to the online space.

So it's trying to understand people and then using these insights to potentially influence their behavior and persuade them to do something. And sometimes that is in their best interest and sometimes it's not.

So it's trying to understand people and then using these insights to potentially influence their behavior and persuade them to do something. And sometimes that is in their best interest and sometimes it's not.

So it's trying to understand people and then using these insights to potentially influence their behavior and persuade them to do something. And sometimes that is in their best interest and sometimes it's not.

The way that I would think about the example that you gave is much more of a behavioral targeting approach. So I take a very specific behavioral cue. So in this case, you searching for a ski jacket, and I use that to predict future behavior. So that's a very behaviorist assumption of like, well, your past behavior directly predicts your future behavior.

The way that I would think about the example that you gave is much more of a behavioral targeting approach. So I take a very specific behavioral cue. So in this case, you searching for a ski jacket, and I use that to predict future behavior. So that's a very behaviorist assumption of like, well, your past behavior directly predicts your future behavior.

The way that I would think about the example that you gave is much more of a behavioral targeting approach. So I take a very specific behavioral cue. So in this case, you searching for a ski jacket, and I use that to predict future behavior. So that's a very behaviorist assumption of like, well, your past behavior directly predicts your future behavior.

The psychological part comes in when we try to make sense of you holistically. So instead of saying, well, you're interested in... in a ski jacket, and maybe you've visited a certain restaurant, maybe there's something that you've posted about on social media, and we take those cues in isolation, what psychological targeting does, it's trying to put together these puzzle pieces.

The psychological part comes in when we try to make sense of you holistically. So instead of saying, well, you're interested in... in a ski jacket, and maybe you've visited a certain restaurant, maybe there's something that you've posted about on social media, and we take those cues in isolation, what psychological targeting does, it's trying to put together these puzzle pieces.

The psychological part comes in when we try to make sense of you holistically. So instead of saying, well, you're interested in... in a ski jacket, and maybe you've visited a certain restaurant, maybe there's something that you've posted about on social media, and we take those cues in isolation, what psychological targeting does, it's trying to put together these puzzle pieces.

So instead of saying, well, it's just a ski jacket, can we learn something about maybe you're being very adventurous, maybe you're being very active, that kind of almost brings out the person behind the data.