Sandra Matz

So instead of saying, well, it's just a ski jacket, can we learn something about maybe you're being very adventurous, maybe you're being very active, that kind of almost brings out the person behind the data.

So instead of saying, well, it's just a ski jacket, can we learn something about maybe you're being very adventurous, maybe you're being very active, that kind of almost brings out the person behind the data.

That's a great question because generally speaking, the data is out there. Every person, every hour generates about six gigabytes of data. So that's an enormous amount of data. And it's incredibly cheap to get hold of. That's because there's all of these data brokers out there. There's a lot of first party data that companies collect, that obviously governments collect.

That's a great question because generally speaking, the data is out there. Every person, every hour generates about six gigabytes of data. So that's an enormous amount of data. And it's incredibly cheap to get hold of. That's because there's all of these data brokers out there. There's a lot of first party data that companies collect, that obviously governments collect.

That's a great question because generally speaking, the data is out there. Every person, every hour generates about six gigabytes of data. So that's an enormous amount of data. And it's incredibly cheap to get hold of. That's because there's all of these data brokers out there. There's a lot of first party data that companies collect, that obviously governments collect.

But for me, the really big question is not just who collects what data, but really what do they use it for? And that's also what I think recent regulation are trying to put a lot more front and center.

But for me, the really big question is not just who collects what data, but really what do they use it for? And that's also what I think recent regulation are trying to put a lot more front and center.

But for me, the really big question is not just who collects what data, but really what do they use it for? And that's also what I think recent regulation are trying to put a lot more front and center.

Yeah, so at the very basic level, it is really just these individual data points, right? And that is already a lot. So that could be anything from, again, what you post on social media, but also every time you swipe your credit card. That gives us a very intimate insight into not just your routines and habits, but also like, where are you? Who do you potentially meet?

Yeah, so at the very basic level, it is really just these individual data points, right? And that is already a lot. So that could be anything from, again, what you post on social media, but also every time you swipe your credit card. That gives us a very intimate insight into not just your routines and habits, but also like, where are you? Who do you potentially meet?

Yeah, so at the very basic level, it is really just these individual data points, right? And that is already a lot. So that could be anything from, again, what you post on social media, but also every time you swipe your credit card. That gives us a very intimate insight into not just your routines and habits, but also like, where are you? Who do you potentially meet?

Same is true for smartphones, right? They come embedded with a gazillion sensors that make sure that your phone works the way it should, right? But it also means that I capture your location with the GPS records pretty much all the time. I can see who you're talking to, who you send messages to. Phones showing up in the same place gives me a sense of who you're connected to.

Same is true for smartphones, right? They come embedded with a gazillion sensors that make sure that your phone works the way it should, right? But it also means that I capture your location with the GPS records pretty much all the time. I can see who you're talking to, who you send messages to. Phones showing up in the same place gives me a sense of who you're connected to.

Same is true for smartphones, right? They come embedded with a gazillion sensors that make sure that your phone works the way it should, right? But it also means that I capture your location with the GPS records pretty much all the time. I can see who you're talking to, who you send messages to. Phones showing up in the same place gives me a sense of who you're connected to.

So at the very beginning, all of these data points just float out there in isolation. Now, that's where AI and machine learning comes in because we can translate these individual traces into psychological profiles. And it used to be the case that you needed your own model to do this. Now, with generative AI and all of these models like ChatGPT, you can essentially just take Mike's

So at the very beginning, all of these data points just float out there in isolation. Now, that's where AI and machine learning comes in because we can translate these individual traces into psychological profiles. And it used to be the case that you needed your own model to do this. Now, with generative AI and all of these models like ChatGPT, you can essentially just take Mike's

So at the very beginning, all of these data points just float out there in isolation. Now, that's where AI and machine learning comes in because we can translate these individual traces into psychological profiles. And it used to be the case that you needed your own model to do this. Now, with generative AI and all of these models like ChatGPT, you can essentially just take Mike's

social media data and ask ChatGPT, hey, based on all of these traces, based on what he talks about online, who do you think Mike is? Just give me a sense of his personality, of his values and so on. And these models do a remarkable job at translating data into psychological profiles, even though they've never been explicitly trained to do so.

social media data and ask ChatGPT, hey, based on all of these traces, based on what he talks about online, who do you think Mike is? Just give me a sense of his personality, of his values and so on. And these models do a remarkable job at translating data into psychological profiles, even though they've never been explicitly trained to do so.

social media data and ask ChatGPT, hey, based on all of these traces, based on what he talks about online, who do you think Mike is? Just give me a sense of his personality, of his values and so on. And these models do a remarkable job at translating data into psychological profiles, even though they've never been explicitly trained to do so.