Sandra Matz

There's a second category of data, and that's what we call behavioral residue. So those are all of the traces that you leave and create without really thinking about it. So again, take your smartphone, for example. There's so many sensors embedded in that. So every kind of second, I get a snapshot of where you are based on your GPS record. Again, it might not seem super

intrusive or intimate if I know the specific location that you're in, but I can easily infer where you live. I can easily infer who you meet. And then there's all of these other things like credit card spending, the fact that we have cameras now on every corner.

intrusive or intimate if I know the specific location that you're in, but I can easily infer where you live. I can easily infer who you meet. And then there's all of these other things like credit card spending, the fact that we have cameras now on every corner.

intrusive or intimate if I know the specific location that you're in, but I can easily infer where you live. I can easily infer who you meet. And then there's all of these other things like credit card spending, the fact that we have cameras now on every corner.

I think in New York, you can't go from lower Manhattan to the Upper West Side of where I'm based without being seen by a camera, unless you swim through the Hudson, which I don't recommend. So there's all of these data points that we generate without really thinking, and that just accumulates to these six gigabytes.

I think in New York, you can't go from lower Manhattan to the Upper West Side of where I'm based without being seen by a camera, unless you swim through the Hudson, which I don't recommend. So there's all of these data points that we generate without really thinking, and that just accumulates to these six gigabytes.

I think in New York, you can't go from lower Manhattan to the Upper West Side of where I'm based without being seen by a camera, unless you swim through the Hudson, which I don't recommend. So there's all of these data points that we generate without really thinking, and that just accumulates to these six gigabytes.

Yeah, so that very much depends on which entity you're thinking about. If you're thinking about governments, easiest thing to do, because with facial recognition, it's extremely easy to pick up, even if you're wearing a mask. That's one of the things that we've learned. And it's extremely easy to pick up who you are using these cameras.

Yeah, so that very much depends on which entity you're thinking about. If you're thinking about governments, easiest thing to do, because with facial recognition, it's extremely easy to pick up, even if you're wearing a mask. That's one of the things that we've learned. And it's extremely easy to pick up who you are using these cameras.

Yeah, so that very much depends on which entity you're thinking about. If you're thinking about governments, easiest thing to do, because with facial recognition, it's extremely easy to pick up, even if you're wearing a mask. That's one of the things that we've learned. And it's extremely easy to pick up who you are using these cameras.

And then by mapping it against the database, and there's data brokers out there that are selling these databases to commercial entities as well. So it's not just governments. It's extremely easy, right? It's like, I need your face, I need a name, and then I connect it across the board.

And then by mapping it against the database, and there's data brokers out there that are selling these databases to commercial entities as well. So it's not just governments. It's extremely easy, right? It's like, I need your face, I need a name, and then I connect it across the board.

And then by mapping it against the database, and there's data brokers out there that are selling these databases to commercial entities as well. So it's not just governments. It's extremely easy, right? It's like, I need your face, I need a name, and then I connect it across the board.

Yeah, so there's different business models. So the one that I just mentioned, data brokers, in my opinion, is actually the worst because they are not creating any value. The only thing that they do is they collect your data and they make a profit by selling it on to third parties. Now, the other business model is essentially trying to see, well, how can I use the data that I collect about you

Yeah, so there's different business models. So the one that I just mentioned, data brokers, in my opinion, is actually the worst because they are not creating any value. The only thing that they do is they collect your data and they make a profit by selling it on to third parties. Now, the other business model is essentially trying to see, well, how can I use the data that I collect about you

Yeah, so there's different business models. So the one that I just mentioned, data brokers, in my opinion, is actually the worst because they are not creating any value. The only thing that they do is they collect your data and they make a profit by selling it on to third parties. Now, the other business model is essentially trying to see, well, how can I use the data that I collect about you

to either capture your attention, keep you on a platform, provide service that is better than anything that I could do without the data. And there you could at least make the argument that there is value being generated by saying, I understand you much better. Think of Netflix, right? Like if there's just no way that you can get through all of the context on Netflix or Amazon,

to either capture your attention, keep you on a platform, provide service that is better than anything that I could do without the data. And there you could at least make the argument that there is value being generated by saying, I understand you much better. Think of Netflix, right? Like if there's just no way that you can get through all of the context on Netflix or Amazon,

to either capture your attention, keep you on a platform, provide service that is better than anything that I could do without the data. And there you could at least make the argument that there is value being generated by saying, I understand you much better. Think of Netflix, right? Like if there's just no way that you can get through all of the context on Netflix or Amazon,

without some kind of filtering and some kind of recommendation. So in this case, the business model is essentially saying the more data I can collect about you, the better I understand you, the better the service will be that I offer. And obviously then the business bottom line is the higher the profits, but also hopefully the better the user experience.