Sandra Matz

without some kind of filtering and some kind of recommendation. So in this case, the business model is essentially saying the more data I can collect about you, the better I understand you, the better the service will be that I offer. And obviously then the business bottom line is the higher the profits, but also hopefully the better the user experience.

without some kind of filtering and some kind of recommendation. So in this case, the business model is essentially saying the more data I can collect about you, the better I understand you, the better the service will be that I offer. And obviously then the business bottom line is the higher the profits, but also hopefully the better the user experience.

I think we should absolutely be worried about it. And it's funny because I teach this class on the ethics of personal data. And there's always someone who raises their hand and says, well, I don't care that my data is out there. I have nothing to lose. I have nothing to hide. And to me, that's a very privileged position to be in. And it's also a little bit short-sighted.

I think we should absolutely be worried about it. And it's funny because I teach this class on the ethics of personal data. And there's always someone who raises their hand and says, well, I don't care that my data is out there. I have nothing to lose. I have nothing to hide. And to me, that's a very privileged position to be in. And it's also a little bit short-sighted.

I think we should absolutely be worried about it. And it's funny because I teach this class on the ethics of personal data. And there's always someone who raises their hand and says, well, I don't care that my data is out there. I have nothing to lose. I have nothing to hide. And to me, that's a very privileged position to be in. And it's also a little bit short-sighted.

If you're not worried about your data being out there, that just means that you're currently in a really good spot. But there's the saying that I have is that data is permanent, but leadership isn't. So you have no idea what this is going to look like tomorrow. I think in the U.S., the Roe versus Wade Supreme Court decision made this clear.

If you're not worried about your data being out there, that just means that you're currently in a really good spot. But there's the saying that I have is that data is permanent, but leadership isn't. So you have no idea what this is going to look like tomorrow. I think in the U.S., the Roe versus Wade Supreme Court decision made this clear.

If you're not worried about your data being out there, that just means that you're currently in a really good spot. But there's the saying that I have is that data is permanent, but leadership isn't. So you have no idea what this is going to look like tomorrow. I think in the U.S., the Roe versus Wade Supreme Court decision made this clear.

painfully realistic for almost half the population in the US, right?

painfully realistic for almost half the population in the US, right?

painfully realistic for almost half the population in the US, right?

So overnight, suddenly women using period tracking apps, searching stuff on Google, just having their smartphone with them, tracking their GPS location, had to worry about someone knowing about some of the very intimate aspects of their life, whether they might be pregnant, having an abortion that they otherwise wouldn't have wanted to share just based on their data.

So overnight, suddenly women using period tracking apps, searching stuff on Google, just having their smartphone with them, tracking their GPS location, had to worry about someone knowing about some of the very intimate aspects of their life, whether they might be pregnant, having an abortion that they otherwise wouldn't have wanted to share just based on their data.

So overnight, suddenly women using period tracking apps, searching stuff on Google, just having their smartphone with them, tracking their GPS location, had to worry about someone knowing about some of the very intimate aspects of their life, whether they might be pregnant, having an abortion that they otherwise wouldn't have wanted to share just based on their data.

So for me, this idea that, well, we've given up is a really risky gamble, right? And I think there's better ways in which we can deal with this.

So for me, this idea that, well, we've given up is a really risky gamble, right? And I think there's better ways in which we can deal with this.

So for me, this idea that, well, we've given up is a really risky gamble, right? And I think there's better ways in which we can deal with this.

Yeah, it's one of my favorite comments that I oftentimes get when I give talks. And it's almost impossible, right? Unless you live out there somewhere in the woods and grow your own vegetables, you're going to generate data. So we talked about credit card swipes. There's a reason why the mafia uses cash, because you can't trace it. It's not true for credit cards. It's not true for payment apps.

Yeah, it's one of my favorite comments that I oftentimes get when I give talks. And it's almost impossible, right? Unless you live out there somewhere in the woods and grow your own vegetables, you're going to generate data. So we talked about credit card swipes. There's a reason why the mafia uses cash, because you can't trace it. It's not true for credit cards. It's not true for payment apps.

Yeah, it's one of my favorite comments that I oftentimes get when I give talks. And it's almost impossible, right? Unless you live out there somewhere in the woods and grow your own vegetables, you're going to generate data. So we talked about credit card swipes. There's a reason why the mafia uses cash, because you can't trace it. It's not true for credit cards. It's not true for payment apps.