Sandra Matz

You carry your smartphone with you pretty much 24-7. There's very few people I know that don't have a smartphone. And that means, again, I can know so many things about you. It's like a stranger. Think about the offline equivalent would be a stranger walking behind you, looking over your shoulder 24-7, knowing exactly what you do, what you buy, who you meet and so on.

You carry your smartphone with you pretty much 24-7. There's very few people I know that don't have a smartphone. And that means, again, I can know so many things about you. It's like a stranger. Think about the offline equivalent would be a stranger walking behind you, looking over your shoulder 24-7, knowing exactly what you do, what you buy, who you meet and so on.

You carry your smartphone with you pretty much 24-7. There's very few people I know that don't have a smartphone. And that means, again, I can know so many things about you. It's like a stranger. Think about the offline equivalent would be a stranger walking behind you, looking over your shoulder 24-7, knowing exactly what you do, what you buy, who you meet and so on.

So I think most people think of like these social media platforms when we think about the data that we generate, but it's almost impossible. And even if you were to leave all of the gadget at home, coming back to the topic that we talked about when it comes to facial recognition, there is someone who will be able to observe you and what you do across the board.

So I think most people think of like these social media platforms when we think about the data that we generate, but it's almost impossible. And even if you were to leave all of the gadget at home, coming back to the topic that we talked about when it comes to facial recognition, there is someone who will be able to observe you and what you do across the board.

So I think most people think of like these social media platforms when we think about the data that we generate, but it's almost impossible. And even if you were to leave all of the gadget at home, coming back to the topic that we talked about when it comes to facial recognition, there is someone who will be able to observe you and what you do across the board.

Yeah, and it's incredibly cheap. So I think one of the most shocking discoveries that I made when I was really just starting with this is how cheap your data records are. It's usually like a couple of cents to get really intimate insights into who you are. Sometimes maybe a dollar if you really want to get into something like medical records.

Yeah, and it's incredibly cheap. So I think one of the most shocking discoveries that I made when I was really just starting with this is how cheap your data records are. It's usually like a couple of cents to get really intimate insights into who you are. Sometimes maybe a dollar if you really want to get into something like medical records.

Yeah, and it's incredibly cheap. So I think one of the most shocking discoveries that I made when I was really just starting with this is how cheap your data records are. It's usually like a couple of cents to get really intimate insights into who you are. Sometimes maybe a dollar if you really want to get into something like medical records.

But what that means for me, and this I think is also part of the solution, is that ideally, you don't want this data to be collected in the first place. Now, currently, the trade-off that we have to make is, well, either you can get better service, convenience, or you have to

But what that means for me, and this I think is also part of the solution, is that ideally, you don't want this data to be collected in the first place. Now, currently, the trade-off that we have to make is, well, either you can get better service, convenience, or you have to

But what that means for me, and this I think is also part of the solution, is that ideally, you don't want this data to be collected in the first place. Now, currently, the trade-off that we have to make is, well, either you can get better service, convenience, or you have to

But if you want to get that, you have to give up your privacy, self-determination to some extent, because you sign away your data. And there's a risk that this data is going to be used. But there are these new technologies that I don't think enough people are talking about yet that kind of eliminate this trade-off. So it's called federated learning.

But if you want to get that, you have to give up your privacy, self-determination to some extent, because you sign away your data. And there's a risk that this data is going to be used. But there are these new technologies that I don't think enough people are talking about yet that kind of eliminate this trade-off. So it's called federated learning.

But if you want to get that, you have to give up your privacy, self-determination to some extent, because you sign away your data. And there's a risk that this data is going to be used. But there are these new technologies that I don't think enough people are talking about yet that kind of eliminate this trade-off. So it's called federated learning.

And the idea is that instead of us sending our data to these companies, they can send the intelligence to our smartphones, which are really these super powerful computers. It's how Apple, for example, trains Siri, so the voice recognition software that they have.

And the idea is that instead of us sending our data to these companies, they can send the intelligence to our smartphones, which are really these super powerful computers. It's how Apple, for example, trains Siri, so the voice recognition software that they have.

And the idea is that instead of us sending our data to these companies, they can send the intelligence to our smartphones, which are really these super powerful computers. It's how Apple, for example, trains Siri, so the voice recognition software that they have.

Instead of collecting all of the user data in a central server, they just say, wait a minute, why don't we send our Siri model to your smartphone? We capture all of your data there. We improve the model. We make sure that we can understand what you're saying and respond appropriately. And then,

Instead of collecting all of the user data in a central server, they just say, wait a minute, why don't we send our Siri model to your smartphone? We capture all of your data there. We improve the model. We make sure that we can understand what you're saying and respond appropriately. And then,