Sandra Matz

Instead of collecting all of the user data in a central server, they just say, wait a minute, why don't we send our Siri model to your smartphone? We capture all of your data there. We improve the model. We make sure that we can understand what you're saying and respond appropriately. And then,

We're going to send the intelligence back to Apple so that the model gets better, but your speech data never leaves its safe harbor. So your speech data stays on your phone and it never gets submitted.

We're going to send the intelligence back to Apple so that the model gets better, but your speech data never leaves its safe harbor. So your speech data stays on your phone and it never gets submitted.

We're going to send the intelligence back to Apple so that the model gets better, but your speech data never leaves its safe harbor. So your speech data stays on your phone and it never gets submitted.

So this, for me, is one way in which we can say, well, we still get the benefits from better service and personalization, but we don't have to worry, just as you were saying, that my data is now sitting somewhere in a server, it's being sold on to other companies, or it's being abused in the future because we don't know what leadership looks like tomorrow.

So this, for me, is one way in which we can say, well, we still get the benefits from better service and personalization, but we don't have to worry, just as you were saying, that my data is now sitting somewhere in a server, it's being sold on to other companies, or it's being abused in the future because we don't know what leadership looks like tomorrow.

So this, for me, is one way in which we can say, well, we still get the benefits from better service and personalization, but we don't have to worry, just as you were saying, that my data is now sitting somewhere in a server, it's being sold on to other companies, or it's being abused in the future because we don't know what leadership looks like tomorrow.

so when when my credit card company sells my data to somebody somewhere in the fine print did i agree to that you did agree to that to some extent exactly so and you're absolutely right it's in the fine print that nobody reads right and there's just it we don't stand a chance if you were to really read all of the terms and conditions which is usually just a bunch of legalese that would be a full-time job and hopefully most of us have have better things to do than doing that

so when when my credit card company sells my data to somebody somewhere in the fine print did i agree to that you did agree to that to some extent exactly so and you're absolutely right it's in the fine print that nobody reads right and there's just it we don't stand a chance if you were to really read all of the terms and conditions which is usually just a bunch of legalese that would be a full-time job and hopefully most of us have have better things to do than doing that

so when when my credit card company sells my data to somebody somewhere in the fine print did i agree to that you did agree to that to some extent exactly so and you're absolutely right it's in the fine print that nobody reads right and there's just it we don't stand a chance if you were to really read all of the terms and conditions which is usually just a bunch of legalese that would be a full-time job and hopefully most of us have have better things to do than doing that

I'd much rather spend a meal with my family or my friends than again going through the 50 of the terms and conditions. But you're absolutely right is that oftentimes the way that this is currently set up is by default we're signing away most of the data that we generate without really understanding what we're doing.

I'd much rather spend a meal with my family or my friends than again going through the 50 of the terms and conditions. But you're absolutely right is that oftentimes the way that this is currently set up is by default we're signing away most of the data that we generate without really understanding what we're doing.

I'd much rather spend a meal with my family or my friends than again going through the 50 of the terms and conditions. But you're absolutely right is that oftentimes the way that this is currently set up is by default we're signing away most of the data that we generate without really understanding what we're doing.

Yeah, and most of the time, I think users are just not aware of that. Most of the time, we don't even have the capacity to now go and try and compare. But you do see, and I think that's interesting, because you do see companies now playing in that space.

Yeah, and most of the time, I think users are just not aware of that. Most of the time, we don't even have the capacity to now go and try and compare. But you do see, and I think that's interesting, because you do see companies now playing in that space.

Yeah, and most of the time, I think users are just not aware of that. Most of the time, we don't even have the capacity to now go and try and compare. But you do see, and I think that's interesting, because you do see companies now playing in that space.

So Apple, if you walk through New York, most of the Apple ads that you see plastered across the city are all about, well, Apple is all about privacy. So Apple has made it part of their value proposition that says, well, compared to some of the other phones that are on the market or other gadgets, we're the ones who care about your privacy.

So Apple, if you walk through New York, most of the Apple ads that you see plastered across the city are all about, well, Apple is all about privacy. So Apple has made it part of their value proposition that says, well, compared to some of the other phones that are on the market or other gadgets, we're the ones who care about your privacy.

So Apple, if you walk through New York, most of the Apple ads that you see plastered across the city are all about, well, Apple is all about privacy. So Apple has made it part of their value proposition that says, well, compared to some of the other phones that are on the market or other gadgets, we're the ones who care about your privacy.

So protect our data for me means is actually, I think of it in two ways. One is you want to make it much easier for consumers to do the right thing. But if I now have to go through all of the terms and conditions and opt out of data tracking, nobody's going to do that because humans are lazy and we have better stuff to do. So some of it could be regulation that says privacy by design first.