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Sandra Matz

๐Ÿ‘ค Speaker
1413 total appearances

Appearances Over Time

Podcast Appearances

Something You Should Know
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity

So protect our data for me means is actually, I think of it in two ways. One is you want to make it much easier for consumers to do the right thing. But if I now have to go through all of the terms and conditions and opt out of data tracking, nobody's going to do that because humans are lazy and we have better stuff to do. So some of it could be regulation that says privacy by design first.

Something You Should Know
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity

So protect our data for me means is actually, I think of it in two ways. One is you want to make it much easier for consumers to do the right thing. But if I now have to go through all of the terms and conditions and opt out of data tracking, nobody's going to do that because humans are lazy and we have better stuff to do. So some of it could be regulation that says privacy by design first.

Something You Should Know
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity

And that means you have to opt in to data tracking. So now the onus is on companies to convince you that they're really creating a lot of value for you. And it's like, you now have to become active to have your data tracked instead of becoming active to not have it tracked. And the second part is really these technologies like federated learning, where it's not even a trade-off.

Something You Should Know
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity

And that means you have to opt in to data tracking. So now the onus is on companies to convince you that they're really creating a lot of value for you. And it's like, you now have to become active to have your data tracked instead of becoming active to not have it tracked. And the second part is really these technologies like federated learning, where it's not even a trade-off.

Something You Should Know
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity

And that means you have to opt in to data tracking. So now the onus is on companies to convince you that they're really creating a lot of value for you. And it's like, you now have to become active to have your data tracked instead of becoming active to not have it tracked. And the second part is really these technologies like federated learning, where it's not even a trade-off.

Something You Should Know
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity

You can get the same quality of, let's say, Siri if the data is processed on your phone versus it being processed in a central server. And now you have to trust Apple to do the right thing.

Something You Should Know
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity

You can get the same quality of, let's say, Siri if the data is processed on your phone versus it being processed in a central server. And now you have to trust Apple to do the right thing.

Something You Should Know
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity

You can get the same quality of, let's say, Siri if the data is processed on your phone versus it being processed in a central server. And now you have to trust Apple to do the right thing.

Something You Should Know
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity

So I think about this pretty much every single day for the last 15 years. And still, there's so many times when I mindlessly accept the terms and conditions because I just don't have the energy to now go through all of the cookies. So there's maybe a few things that I do differently because like especially with a phone, I am a lot more cautious when it comes to permission.

Something You Should Know
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity

So I think about this pretty much every single day for the last 15 years. And still, there's so many times when I mindlessly accept the terms and conditions because I just don't have the energy to now go through all of the cookies. So there's maybe a few things that I do differently because like especially with a phone, I am a lot more cautious when it comes to permission.

Something You Should Know
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity

So I think about this pretty much every single day for the last 15 years. And still, there's so many times when I mindlessly accept the terms and conditions because I just don't have the energy to now go through all of the cookies. So there's maybe a few things that I do differently because like especially with a phone, I am a lot more cautious when it comes to permission.

Something You Should Know
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity

So oftentimes when you download a weather app or your banking app, They ask you to tap into your microphone, look at all of the pictures that you have on your phone, collect your GPS records continuously. So those are things that I might be a little bit more mindful of.

Something You Should Know
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity

So oftentimes when you download a weather app or your banking app, They ask you to tap into your microphone, look at all of the pictures that you have on your phone, collect your GPS records continuously. So those are things that I might be a little bit more mindful of.

Something You Should Know
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity

So oftentimes when you download a weather app or your banking app, They ask you to tap into your microphone, look at all of the pictures that you have on your phone, collect your GPS records continuously. So those are things that I might be a little bit more mindful of.

Something You Should Know
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity

But generally speaking, I think just observing my own behavior is why I'm trying to push for these regulations that make it easier for people. Because I think it's this uphill battle that we just can't win by ourselves.

Something You Should Know
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity

But generally speaking, I think just observing my own behavior is why I'm trying to push for these regulations that make it easier for people. Because I think it's this uphill battle that we just can't win by ourselves.

Something You Should Know
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity

But generally speaking, I think just observing my own behavior is why I'm trying to push for these regulations that make it easier for people. Because I think it's this uphill battle that we just can't win by ourselves.

Something You Should Know
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity

Yeah, I 100% agree. And I do think that it's actually a narrative that's been carefully crafted by Silicon Valley. This idea that, well, first of all, you have to give us all of your data to get the amazing perks that we offer. And there's nothing that you can do anyway. So I think that's been almost like bombarded. We've been bombarded with this message. And I don't think this is true anymore.

Something You Should Know
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity

Yeah, I 100% agree. And I do think that it's actually a narrative that's been carefully crafted by Silicon Valley. This idea that, well, first of all, you have to give us all of your data to get the amazing perks that we offer. And there's nothing that you can do anyway. So I think that's been almost like bombarded. We've been bombarded with this message. And I don't think this is true anymore.

Something You Should Know
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity

Yeah, I 100% agree. And I do think that it's actually a narrative that's been carefully crafted by Silicon Valley. This idea that, well, first of all, you have to give us all of your data to get the amazing perks that we offer. And there's nothing that you can do anyway. So I think that's been almost like bombarded. We've been bombarded with this message. And I don't think this is true anymore.