Sandra Matz

also didn't turn out to be connecting the world. So there's that.

also didn't turn out to be connecting the world. So there's that.

It's just mind-blowing. So to start with, the average person generates about six gigabytes of data every hour. That's just already the sheer volume. And then when you break it down, it just really taps into all of these different parts of your daily routines in life. So if you wake up in the morning, probably what most people do is they grab their phone, which means that now...

It's just mind-blowing. So to start with, the average person generates about six gigabytes of data every hour. That's just already the sheer volume. And then when you break it down, it just really taps into all of these different parts of your daily routines in life. So if you wake up in the morning, probably what most people do is they grab their phone, which means that now...

It's just mind-blowing. So to start with, the average person generates about six gigabytes of data every hour. That's just already the sheer volume. And then when you break it down, it just really taps into all of these different parts of your daily routines in life. So if you wake up in the morning, probably what most people do is they grab their phone, which means that now...

Just you unlocking the screen means that someone knows you probably woke up. The phone was stationary. Maybe it was dark, so no ambient light. You didn't open it. The moment that you unlock it, someone knows that you're up. Then you're checking websites, you're sending messages, so you kind of know exactly who's connected to whom, what you're interested in.

Just you unlocking the screen means that someone knows you probably woke up. The phone was stationary. Maybe it was dark, so no ambient light. You didn't open it. The moment that you unlock it, someone knows that you're up. Then you're checking websites, you're sending messages, so you kind of know exactly who's connected to whom, what you're interested in.

Just you unlocking the screen means that someone knows you probably woke up. The phone was stationary. Maybe it was dark, so no ambient light. You didn't open it. The moment that you unlock it, someone knows that you're up. Then you're checking websites, you're sending messages, so you kind of know exactly who's connected to whom, what you're interested in.

My morning routine is essentially just going to the deli, getting a coffee, which means that I swipe my credit card. Again, someone knows that I've been out buying something in a specific location. If you have a Fitbit or some kind of tracking device that counts your physical activity, also sees when you deviate from your routine.

My morning routine is essentially just going to the deli, getting a coffee, which means that I swipe my credit card. Again, someone knows that I've been out buying something in a specific location. If you have a Fitbit or some kind of tracking device that counts your physical activity, also sees when you deviate from your routine.

My morning routine is essentially just going to the deli, getting a coffee, which means that I swipe my credit card. Again, someone knows that I've been out buying something in a specific location. If you have a Fitbit or some kind of tracking device that counts your physical activity, also sees when you deviate from your routine.

So if you have a typical routine and sometimes you don't do the same thing, people might have a sense that something is up. Even if you don't have a Fitbit, take your phone with you on the walk or on the way to work. There's cameras and with facial recognition, someone again knows what you do, where you go and so on. So there's all of these traces.

So if you have a typical routine and sometimes you don't do the same thing, people might have a sense that something is up. Even if you don't have a Fitbit, take your phone with you on the walk or on the way to work. There's cameras and with facial recognition, someone again knows what you do, where you go and so on. So there's all of these traces.

So if you have a typical routine and sometimes you don't do the same thing, people might have a sense that something is up. Even if you don't have a Fitbit, take your phone with you on the walk or on the way to work. There's cameras and with facial recognition, someone again knows what you do, where you go and so on. So there's all of these traces.

Your car now has like sensors in it that track anything from your speed. Maybe you're going over the speed limit. Maybe you're not a great driver. You're going from A to B. So this idea that it's just social media that is really tracking us and coming back to Facebook is there's just so many data traces everywhere.

Your car now has like sensors in it that track anything from your speed. Maybe you're going over the speed limit. Maybe you're not a great driver. You're going from A to B. So this idea that it's just social media that is really tracking us and coming back to Facebook is there's just so many data traces everywhere.

Your car now has like sensors in it that track anything from your speed. Maybe you're going over the speed limit. Maybe you're not a great driver. You're going from A to B. So this idea that it's just social media that is really tracking us and coming back to Facebook is there's just so many data traces everywhere.

It's a great question. Some of it is you don't even need to store everything. But if you think about GPS records, oftentimes what you want is you want to extract the insights and you don't necessarily need to store the longitude, latitude. What you want is, yeah, I kind of get the places that you visit. Maybe I can map it against Google and see what happened in these places when you were there.

It's a great question. Some of it is you don't even need to store everything. But if you think about GPS records, oftentimes what you want is you want to extract the insights and you don't necessarily need to store the longitude, latitude. What you want is, yeah, I kind of get the places that you visit. Maybe I can map it against Google and see what happened in these places when you were there.

It's a great question. Some of it is you don't even need to store everything. But if you think about GPS records, oftentimes what you want is you want to extract the insights and you don't necessarily need to store the longitude, latitude. What you want is, yeah, I kind of get the places that you visit. Maybe I can map it against Google and see what happened in these places when you were there.