Sandra Matz

So a lot of the companies that extract insights that can then be used to tap into your psychology don't require the storage of the raw data. But then there's also other companies who have these massive servers. So still, I think even with that amount of data, like storage is so cheap that it pays off at the end of the day.

So a lot of the companies that extract insights that can then be used to tap into your psychology don't require the storage of the raw data. But then there's also other companies who have these massive servers. So still, I think even with that amount of data, like storage is so cheap that it pays off at the end of the day.

So a lot of the companies that extract insights that can then be used to tap into your psychology don't require the storage of the raw data. But then there's also other companies who have these massive servers. So still, I think even with that amount of data, like storage is so cheap that it pays off at the end of the day.

And you might be deleting it at some point, but just the longer you can keep it, the more of these behavioral trajectories you can actually generate and create about people.

And you might be deleting it at some point, but just the longer you can keep it, the more of these behavioral trajectories you can actually generate and create about people.

And you might be deleting it at some point, but just the longer you can keep it, the more of these behavioral trajectories you can actually generate and create about people.

And you can even store where there was a deviation, right? So even knowing that, So if you know here's the typical and now there's something that seems off, now you can trigger more data collection. So there's also ways in which you can say, we see that it's a repeat pattern and we're going to just break the data collection at the point that we see that it deviates.

And you can even store where there was a deviation, right? So even knowing that, So if you know here's the typical and now there's something that seems off, now you can trigger more data collection. So there's also ways in which you can say, we see that it's a repeat pattern and we're going to just break the data collection at the point that we see that it deviates.

And you can even store where there was a deviation, right? So even knowing that, So if you know here's the typical and now there's something that seems off, now you can trigger more data collection. So there's also ways in which you can say, we see that it's a repeat pattern and we're going to just break the data collection at the point that we see that it deviates.

I think by now there's this estimate that there's more points of data in the universe than stars. To me, it's just insane.

I think by now there's this estimate that there's more points of data in the universe than stars. To me, it's just insane.

I think by now there's this estimate that there's more points of data in the universe than stars. To me, it's just insane.

How did they count? That's already intriguing.

How did they count? That's already intriguing.

How did they count? That's already intriguing.

That sounds like me. My husband keeps making fun of me for that. Total impulse buyer. But yeah, if you think about it, it's Facebook, but also Google. You type questions into Google that you don't feel comfortable asking your closest friends or sometimes even spouse.

That sounds like me. My husband keeps making fun of me for that. Total impulse buyer. But yeah, if you think about it, it's Facebook, but also Google. You type questions into Google that you don't feel comfortable asking your closest friends or sometimes even spouse.

That sounds like me. My husband keeps making fun of me for that. Total impulse buyer. But yeah, if you think about it, it's Facebook, but also Google. You type questions into Google that you don't feel comfortable asking your closest friends or sometimes even spouse.

It's not so surprising to me that all of the digital traces that we create can paint this picture of who we are in a more accurate way than the people around us.

It's not so surprising to me that all of the digital traces that we create can paint this picture of who we are in a more accurate way than the people around us.