Sandra Matz

Yeah, I think of it as like this puzzle that we're putting together of a person. So you get a piece here that's their social media and then you get another piece that's their credit card spending and another piece that's their smartphone sensing data. And gradually you kind of see this person behind the data emerge. And what I think is fascinating about this combining data sources is essentially

Yeah, I think of it as like this puzzle that we're putting together of a person. So you get a piece here that's their social media and then you get another piece that's their credit card spending and another piece that's their smartphone sensing data. And gradually you kind of see this person behind the data emerge. And what I think is fascinating about this combining data sources is essentially

A lot of people always say when I talk about social media that, well, isn't it just like this curated identity of who we are? It's just like who we want to be. We all like matcha lattes and amazing vacations. We're never sad. So it's just like the self-idealized version of who we really are. That's true for some of these identity claims, right? Social media.

A lot of people always say when I talk about social media that, well, isn't it just like this curated identity of who we are? It's just like who we want to be. We all like matcha lattes and amazing vacations. We're never sad. So it's just like the self-idealized version of who we really are. That's true for some of these identity claims, right? Social media.

A lot of people always say when I talk about social media that, well, isn't it just like this curated identity of who we are? It's just like who we want to be. We all like matcha lattes and amazing vacations. We're never sad. So it's just like the self-idealized version of who we really are. That's true for some of these identity claims, right? Social media.

But if you wanted to, let's say you wanted to pretend that you're more organized and conscientious than you do really are, maybe you can do this on Facebook for a couple of weeks. It's really, really difficult to do this across all data sources and across like months and months and months.

But if you wanted to, let's say you wanted to pretend that you're more organized and conscientious than you do really are, maybe you can do this on Facebook for a couple of weeks. It's really, really difficult to do this across all data sources and across like months and months and months.

But if you wanted to, let's say you wanted to pretend that you're more organized and conscientious than you do really are, maybe you can do this on Facebook for a couple of weeks. It's really, really difficult to do this across all data sources and across like months and months and months.

Yeah, so I think part of it might be bias, right? One of the things that we're limited by as humans is we have only a sliver of experience and we have our own perspective on the world. And that's influencing every judgment that we make about other people. Now, we also have a lot less data to work with, right?

Yeah, so I think part of it might be bias, right? One of the things that we're limited by as humans is we have only a sliver of experience and we have our own perspective on the world. And that's influencing every judgment that we make about other people. Now, we also have a lot less data to work with, right?

Yeah, so I think part of it might be bias, right? One of the things that we're limited by as humans is we have only a sliver of experience and we have our own perspective on the world. And that's influencing every judgment that we make about other people. Now, we also have a lot less data to work with, right?

If you look at the prediction of models that we build, they are looking at millions and millions and millions of data points. all integrating them at the same time, there's just no way that we have access to millions of millions of friendships that allow us to then judge someone's personality based on their behavior.

If you look at the prediction of models that we build, they are looking at millions and millions and millions of data points. all integrating them at the same time, there's just no way that we have access to millions of millions of friendships that allow us to then judge someone's personality based on their behavior.

If you look at the prediction of models that we build, they are looking at millions and millions and millions of data points. all integrating them at the same time, there's just no way that we have access to millions of millions of friendships that allow us to then judge someone's personality based on their behavior.

Yeah. Let's imagine it's like Sherlock Holmes with a million Watsons. Yeah.

Yeah. Let's imagine it's like Sherlock Holmes with a million Watsons. Yeah.

Yeah. Let's imagine it's like Sherlock Holmes with a million Watsons. Yeah.

Yeah. So Google searches, if you think about that, Google is probably the closest confidant that we have, right? We ask Google questions that we don't even dare to ask our closest friends, our partners. So on some level, it's not surprising that whatever we search for on Google actually reveals a lot of what's going on inside. And that could

Yeah. So Google searches, if you think about that, Google is probably the closest confidant that we have, right? We ask Google questions that we don't even dare to ask our closest friends, our partners. So on some level, it's not surprising that whatever we search for on Google actually reveals a lot of what's going on inside. And that could

Yeah. So Google searches, if you think about that, Google is probably the closest confidant that we have, right? We ask Google questions that we don't even dare to ask our closest friends, our partners. So on some level, it's not surprising that whatever we search for on Google actually reveals a lot of what's going on inside. And that could