Sandra Matz
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Podcast Appearances
be anything from mental health to truth about society that we might not want to see. So one of a close friend, Seth Stevens Davidovich, and what he did is he looked at search data. So all of the searches that people make, and he was trying to uncover some of the relationships between what we search for and really kind of truths about society. So that could be anything from
be anything from mental health to truth about society that we might not want to see. So one of a close friend, Seth Stevens Davidovich, and what he did is he looked at search data. So all of the searches that people make, and he was trying to uncover some of the relationships between what we search for and really kind of truths about society. So that could be anything from
be anything from mental health to truth about society that we might not want to see. So one of a close friend, Seth Stevens Davidovich, and what he did is he looked at search data. So all of the searches that people make, and he was trying to uncover some of the relationships between what we search for and really kind of truths about society. So that could be anything from
What do people search for when they search for sex? Do people look for abortions more often than we actually see in the official data? Do people search for racist jokes more often than people would admit in public? So I think Google is really the source that captures what's going on inside our mind and stuff that we don't want to share with anyone else.
What do people search for when they search for sex? Do people look for abortions more often than we actually see in the official data? Do people search for racist jokes more often than people would admit in public? So I think Google is really the source that captures what's going on inside our mind and stuff that we don't want to share with anyone else.
What do people search for when they search for sex? Do people look for abortions more often than we actually see in the official data? Do people search for racist jokes more often than people would admit in public? So I think Google is really the source that captures what's going on inside our mind and stuff that we don't want to share with anyone else.
Yeah, that's right. And I think, again, if you look at the official polls, nobody wants to admit that. So those are correlations that you don't necessarily see showing up in survey data, but you do see them show up in these more hidden cues.
Yeah, that's right. And I think, again, if you look at the official polls, nobody wants to admit that. So those are correlations that you don't necessarily see showing up in survey data, but you do see them show up in these more hidden cues.
Yeah, that's right. And I think, again, if you look at the official polls, nobody wants to admit that. So those are correlations that you don't necessarily see showing up in survey data, but you do see them show up in these more hidden cues.
Yeah, so this was a study that we did where we looked at what's driving populist voting. And what we were particularly interested in is affect. So to what extent is this negative affect, and not just like the more aggressive negative affect like anger, which you oftentimes see talked about in the media, but also the more subtle ones like sadness and depression.
Yeah, so this was a study that we did where we looked at what's driving populist voting. And what we were particularly interested in is affect. So to what extent is this negative affect, and not just like the more aggressive negative affect like anger, which you oftentimes see talked about in the media, but also the more subtle ones like sadness and depression.
Yeah, so this was a study that we did where we looked at what's driving populist voting. And what we were particularly interested in is affect. So to what extent is this negative affect, and not just like the more aggressive negative affect like anger, which you oftentimes see talked about in the media, but also the more subtle ones like sadness and depression.
To what extent are those emotions as they show up on social media linked to people voting for populist candidates? So one of the elections that we looked into was Brexit in the UK. So people voting to leave the European Union or the 2016 US presidential election.
To what extent are those emotions as they show up on social media linked to people voting for populist candidates? So one of the elections that we looked into was Brexit in the UK. So people voting to leave the European Union or the 2016 US presidential election.
To what extent are those emotions as they show up on social media linked to people voting for populist candidates? So one of the elections that we looked into was Brexit in the UK. So people voting to leave the European Union or the 2016 US presidential election.
And what you find consistently is that in areas where there's a lot of this negative affect showing up on social media, people are also more likely to vote for these populist candidates and causes.
And what you find consistently is that in areas where there's a lot of this negative affect showing up on social media, people are also more likely to vote for these populist candidates and causes.
And what you find consistently is that in areas where there's a lot of this negative affect showing up on social media, people are also more likely to vote for these populist candidates and causes.
Yeah. And you have all of these predictive models, right? So you have all of these predictive models trying to project what is the outcome of an election. None of them really consider tone or emotional valence based on social media.
Yeah. And you have all of these predictive models, right? So you have all of these predictive models trying to project what is the outcome of an election. None of them really consider tone or emotional valence based on social media.