Sandra Matz

Yeah. And you have all of these predictive models, right? So you have all of these predictive models trying to project what is the outcome of an election. None of them really consider tone or emotional valence based on social media.

Yeah, so sometimes I think it's like the behaviors that you show, right? Shopping and Whole Foods is probably a proxy for some of the more psychological variables. That could be anything from openness, which we know is associated with being liberal, could be associated with socioeconomic status.

Yeah, so sometimes I think it's like the behaviors that you show, right? Shopping and Whole Foods is probably a proxy for some of the more psychological variables. That could be anything from openness, which we know is associated with being liberal, could be associated with socioeconomic status.

Yeah, so sometimes I think it's like the behaviors that you show, right? Shopping and Whole Foods is probably a proxy for some of the more psychological variables. That could be anything from openness, which we know is associated with being liberal, could be associated with socioeconomic status.

And the same way that negative emotions, for example, is associated oftentimes with a desire for change. And in that sense, it's not necessarily surprising that those people who feel currently bad about themselves are Want to vote for a candidate that promises change?

And the same way that negative emotions, for example, is associated oftentimes with a desire for change. And in that sense, it's not necessarily surprising that those people who feel currently bad about themselves are Want to vote for a candidate that promises change?

And the same way that negative emotions, for example, is associated oftentimes with a desire for change. And in that sense, it's not necessarily surprising that those people who feel currently bad about themselves are Want to vote for a candidate that promises change?

So the idea here was that if we could make saving more appealing to people to make it more personally relevant, could we help them put that money, the extra money to the side? So we teamed up with Save a Life, which is a fintech company in the US. They are trying to help low income families save for a rainy day.

So the idea here was that if we could make saving more appealing to people to make it more personally relevant, could we help them put that money, the extra money to the side? So we teamed up with Save a Life, which is a fintech company in the US. They are trying to help low income families save for a rainy day.

So the idea here was that if we could make saving more appealing to people to make it more personally relevant, could we help them put that money, the extra money to the side? So we teamed up with Save a Life, which is a fintech company in the US. They are trying to help low income families save for a rainy day.

So the people that we work with were people with very low levels of savings, so less than $100. And our goal was to get them to add an additional $100 to their savings account over the course of four weeks. So we teamed up with the creative team of Save a Life and we essentially asked them, well, come up with with saving messages that try to encourage, say, people who are very agreeable.

So the people that we work with were people with very low levels of savings, so less than $100. And our goal was to get them to add an additional $100 to their savings account over the course of four weeks. So we teamed up with the creative team of Save a Life and we essentially asked them, well, come up with with saving messages that try to encourage, say, people who are very agreeable.

So the people that we work with were people with very low levels of savings, so less than $100. And our goal was to get them to add an additional $100 to their savings account over the course of four weeks. So we teamed up with the creative team of Save a Life and we essentially asked them, well, come up with with saving messages that try to encourage, say, people who are very agreeable.

So people who care about other people who care about their social relationships and maybe tell them that if you manage to put some money to the side right now, this is a great way of making sure that your loved ones are protected.

So people who care about other people who care about their social relationships and maybe tell them that if you manage to put some money to the side right now, this is a great way of making sure that your loved ones are protected.

So people who care about other people who care about their social relationships and maybe tell them that if you manage to put some money to the side right now, this is a great way of making sure that your loved ones are protected.

Now, if you're talking to someone who is much more competitive and critical, which is the other side of the same personality trait, maybe you want to highlight how just putting this money to the side gets them ahead of the game. So we kind of came up with this different type of messaging for all of the big five personality traits.

Now, if you're talking to someone who is much more competitive and critical, which is the other side of the same personality trait, maybe you want to highlight how just putting this money to the side gets them ahead of the game. So we kind of came up with this different type of messaging for all of the big five personality traits.

Now, if you're talking to someone who is much more competitive and critical, which is the other side of the same personality trait, maybe you want to highlight how just putting this money to the side gets them ahead of the game. So we kind of came up with this different type of messaging for all of the big five personality traits.

And then we just sent out the messages over the course of four weeks. And we looked at how many people eventually managed to save an additional $100. What did you find? So what we find is that essentially if we target people with the messages that were tailored to their personality, about 11% of the entire sample managed to put $100 to the site.