Sandra Matz

And then we just sent out the messages over the course of four weeks. And we looked at how many people eventually managed to save an additional $100. What did you find? So what we find is that essentially if we target people with the messages that were tailored to their personality, about 11% of the entire sample managed to put $100 to the site.

And then we just sent out the messages over the course of four weeks. And we looked at how many people eventually managed to save an additional $100. What did you find? So what we find is that essentially if we target people with the messages that were tailored to their personality, about 11% of the entire sample managed to put $100 to the site.

Now that's certainly far from perfect, but ideally we'd want this to be closer to 100%. But if you think about it, it means that someone is doubling their savings over the course of four weeks. And what's more important is that it was also much better than the existing messaging that Save a Life had been using up to this point.

Now that's certainly far from perfect, but ideally we'd want this to be closer to 100%. But if you think about it, it means that someone is doubling their savings over the course of four weeks. And what's more important is that it was also much better than the existing messaging that Save a Life had been using up to this point.

Now that's certainly far from perfect, but ideally we'd want this to be closer to 100%. But if you think about it, it means that someone is doubling their savings over the course of four weeks. And what's more important is that it was also much better than the existing messaging that Save a Life had been using up to this point.

So they had been trying to perfect their messaging over a couple of years, and we were still 60% better than the gold standard that they were using at the time.

So they had been trying to perfect their messaging over a couple of years, and we were still 60% better than the gold standard that they were using at the time.

So they had been trying to perfect their messaging over a couple of years, and we were still 60% better than the gold standard that they were using at the time.

Exactly. And you can think of it as essentially this is what we do all the time in our offline relationships. Pretty much any type of conversation that you have is to some extent tailored. You don't talk about the same things or in the same way to a friend or to your kid or to your boss.

Exactly. And you can think of it as essentially this is what we do all the time in our offline relationships. Pretty much any type of conversation that you have is to some extent tailored. You don't talk about the same things or in the same way to a friend or to your kid or to your boss.

Exactly. And you can think of it as essentially this is what we do all the time in our offline relationships. Pretty much any type of conversation that you have is to some extent tailored. You don't talk about the same things or in the same way to a friend or to your kid or to your boss.

So we're trying to replicate this at scale and just say, OK, what is it that you might care about and how can we make saving more appealing to you?

So we're trying to replicate this at scale and just say, OK, what is it that you might care about and how can we make saving more appealing to you?

So we're trying to replicate this at scale and just say, OK, what is it that you might care about and how can we make saving more appealing to you?

Yeah, so this is essentially research that we did with GPS records. So again, your phone tracks your GPS records pretty much 24 seven. And what we were interested in is whether we could tell whether someone might be suffering from depression or not, just based on these GPS records alone. Now, if you look at the content of some of these traces that we observed, they actually make a lot of sense.

Yeah, so this is essentially research that we did with GPS records. So again, your phone tracks your GPS records pretty much 24 seven. And what we were interested in is whether we could tell whether someone might be suffering from depression or not, just based on these GPS records alone. Now, if you look at the content of some of these traces that we observed, they actually make a lot of sense.

Yeah, so this is essentially research that we did with GPS records. So again, your phone tracks your GPS records pretty much 24 seven. And what we were interested in is whether we could tell whether someone might be suffering from depression or not, just based on these GPS records alone. Now, if you look at the content of some of these traces that we observed, they actually make a lot of sense.

What we found, for example, is that if you don't leave your house as much anymore as you typically did, or there's much less physical activity, you don't travel to as many places as you used to, those are all small indicators that there might be something going on.

What we found, for example, is that if you don't leave your house as much anymore as you typically did, or there's much less physical activity, you don't travel to as many places as you used to, those are all small indicators that there might be something going on.

What we found, for example, is that if you don't leave your house as much anymore as you typically did, or there's much less physical activity, you don't travel to as many places as you used to, those are all small indicators that there might be something going on.