Sandy Lohr

We were selling search, but what we do is we have this technology platform and we enable

any of our clients that have so different companies that have lots of sales reps trying to reach lots of small businesses or medium-sized businesses anyone in local space and what we do is help them run programmatically search solutions display solutions social solutions so that is our mantra and the reason we do it so well is a we've been doing it a long time so we have performance

but also the scalability.

So if you have to manage thousands of campaigns, you want to make sure that the tools are much easier than what you would find if you had to go into AdWords and Bing and Gemini Yahoo and Facebook, power editor on Facebook.

Yes.

Yes.

So you can do it all in one platform.

Yeah, so we have both.

We have both managed service and SaaS model, and it's a media spend, so percent of media spend.

And so managed service is our biggest category.

We're known for our service.

So 70% was in managed service, and we have more Google PSP or Premier partners than any other platform technology company.

Why is that important?

Because it means Google bets on us as well.

So they're a lead source for us.

Bing's a lead source for us, and that's because we work.

And the reason we work is when a small business tries to run on their own, it's likely to churn.

And so when you're going through a reseller program, which our whole sales model is strictly channel-based, we don't work directly with any merchant, even though we're accountable for the results for them.

Precisely.

Got it.