Sandy Lohr

Right.

So our resellers have over 6,000 sales reps globally, and we're in 43 countries, and we do this in 23 different languages.

So they pay us our media fees and they decide what they want to do for margins.

So for our managed, I'll give you a range that it goes up to 17% for managed and it drops from there based on volume.

So it could be as low as 12% for managed based on volume.

Correct.

Correct.

Correct.

And we do strategy discussions.

It's part of our value as well with our resellers because there's obviously a turning point.

As a reseller, if you wanted to have 90% margins, which would be crazy and only 10% media spend, you wouldn't keep your clients because you would churn that business immediately.

So we help define where those margins need to be.

Sure.

So the SAS model is varied as well.

So do you want just our technology platform or do you want access to all of our taxonomy, which is our library?

So we have all this extensive leaf structure of keywords and we, another secret sauce of ours, is we actually provide the ad copy.

And so in 23 different languages for every single one of those campaigns running, you put in that you are a certain type of a plumber, you're a residential plumber and you have emergency services immediately pops up, add copy and three or four different formats for you to be able to automated and in an automated way, be able to run those campaigns.

So from a managed, our percentage varies based on your services.

That's correct.

Okay.