Sandy Lohr

They own Condé Nast Magazine.

So Wired, Vanity Fair, Vogue, Glamour, it's all part of theirs, New Yorker.

They were early investors in Reddit.

They own Charter Communications.

They're a large investor in Charter, as well as Discovery Channel.

and Advanced Local.

And that was my old stomping ground was Advanced Local.

And that consists of statewide and regional news and information sites, over 50 million unique visitors.

They're the eighth largest news organization in the country.

And my job was to make sure that the sellers in these digital local markets from coast to coast had the best solutions to march in and solve problems for

Sales reps working for media companies in the local markets.

So we had these regional markets.

So in New Jersey, which is the largest of the markets, nj.com is a renowned website that is the largest in New Jersey.

It's actually one of the largest in the country.

and the different newspaper assets that they had.

So you have digital sellers that are selling both print and digital, so they're media sellers, and they need the best products to be able to walk in and be able to solve problems for local businesses.

So they certainly have all this fantastic first party data based on all these unique visitors that they have to their owned and operated sites, their social play, all of this.

But you have to be able to understand that somebody is going to walk in and be able to offer that business the opportunity to run on Google and Bing.

And if you aren't there and it was a strategic move for

Correct.