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Sandy Lohr

๐Ÿ‘ค Speaker
182 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

And we were concerned with it because it was known for having such high churn.

SaaS Interviews with CEOs, Startups, Founders
819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

And we didn't want to put the rest of our business at risk by offering them something.

SaaS Interviews with CEOs, Startups, Founders
819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

And so we spent a lot of time doing a bake-off where we actually had competitors in each market.

SaaS Interviews with CEOs, Startups, Founders
819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

And guess what?

SaaS Interviews with CEOs, Startups, Founders
819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

Drumroll.

SaaS Interviews with CEOs, Startups, Founders
819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

Guess who won the bake-off?

SaaS Interviews with CEOs, Startups, Founders
819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

the recommendation to make the acquisition because it just strategically.

SaaS Interviews with CEOs, Startups, Founders
819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

You got it.

SaaS Interviews with CEOs, Startups, Founders
819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

I certainly had a vested interest as a stakeholder.

SaaS Interviews with CEOs, Startups, Founders
819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

I certainly believed and was passionate about the story and most importantly, the team.

SaaS Interviews with CEOs, Startups, Founders
819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

I'd had the privilege of knowing the team and certainly consider myself blessed every day to be here and to be able to work with such great talent.

SaaS Interviews with CEOs, Startups, Founders
819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

Again, I, my background is not technology.

SaaS Interviews with CEOs, Startups, Founders
819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

My background is marketing and sales and a bit on the product side.

SaaS Interviews with CEOs, Startups, Founders
819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

And so learning every day has been fantastic and being able to just see how we evolve has just, it's been a great, a great ride.

SaaS Interviews with CEOs, Startups, Founders
819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

Sure.

SaaS Interviews with CEOs, Startups, Founders
819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

We have nearly a hundred, but that's spread out.

SaaS Interviews with CEOs, Startups, Founders
819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

So our corporate headquarters are here in Santa Monica.

SaaS Interviews with CEOs, Startups, Founders
819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

We have an office over in Leiden in the Netherlands.

SaaS Interviews with CEOs, Startups, Founders
819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

We have team members also in India, Spain, Sweden, Brazil, and we really are promoting diversity throughout.

SaaS Interviews with CEOs, Startups, Founders
819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

We hire and look for the best talent, but we have a great melting pot of