Santiago Suárez

And people want that.

And I remember when we went back to Colombia, my co-founder and I were discussing, he's like, oh, should we now migrate to Spanish?

Because there's a huge tax about running the company in English.

An easy one.

All our copies in English, and they need to get translated because our customers want to see it in Spanish.

And we were discussing this, and then I was like, no.

We had not quite an exec offsite, but more like a manager.

Once a year, we do this thing, and we brought the full 200 of them.

And most of them are local.

But the fact that they get to, like, it changes their mind.

It's like, we are here to do serious work because we're speaking in English.

You know what I mean?

So, obviously, that was a piece.

So, we run the company in English, which actually counterintuitively attracts local talent.

The other thing we've done is we have a very high bar.

And we push the bar very high.

And we're very editorial.

And we're very editorial on what we want to see from our colleagues and teammates.

And my view has always been there may not be that many of them, but we only need, you know, a few hundred of them.

And in whatever, three, four hundred million pool of people, we should be able to get this.