Santiago Suárez

I was just like, you know what?

There is a great opportunity here.

And the last and most important one, the UX.

At the end day, UX really matters.

And when I say UX, I mean UX not in the

black turtleneck beautifully designed thing but you're actually in customer pain and I always give two examples one is I went to buy a t-shirt on installments and it took me 22 minutes because they had to fingerprint me they had to take two photos of me they had to call two of my friends and then they would only do this during working hours so pause on that for a second that's I think it's very unintuitive like why are they calling your friends

That's basically a way of like, what's your personal reference, right?

So the banker is literally just making sure they exist.

Two friends.

Yeah.

Not one, two.

And then fingerprinting you and taking photos of you and all these things.

And you're just sitting there like, there's got to be a,

And the other thing that I found asinine was that banks would charge you to use their online banking and not to use them to like wire money to access it.

So my original bank account in Colombia, I was able to enter my online bank portal twice in a month.

But after the third time, they would charge me like 20 cents.

And I was like, this makes, first of all, why?

Secondly, now it means I have to go to the branch where I am more expensive to serve than if I'm self-serving myself or call you.

Like any other channel service is more expensive.

Why are you charging me to use the channel that for you is this expensive?