Sara Connell

So that's, you know, you know, the seven hours of interactive time, which is why long form unscripted or books or audio books or podcasts are so important. You know, the 11 different touch points and then four different places. So that's interesting, too, because if you're like, I'm always on LinkedIn. you know, being on multiple platforms.

So that's, you know, you know, the seven hours of interactive time, which is why long form unscripted or books or audio books or podcasts are so important. You know, the 11 different touch points and then four different places. So that's interesting, too, because if you're like, I'm always on LinkedIn. you know, being on multiple platforms.

So people feel the sense of you being around you, you know, that omnipresence effect that we hear in marketing. So I think those are some of the things, but the really cool one that I'm obsessed with this year is called user generated content. So some of you may, you know, already, you know, think about this a lot, but Whereas an influencer or in an ad, it's very clear.

So people feel the sense of you being around you, you know, that omnipresence effect that we hear in marketing. So I think those are some of the things, but the really cool one that I'm obsessed with this year is called user generated content. So some of you may, you know, already, you know, think about this a lot, but Whereas an influencer or in an ad, it's very clear.

Someone's being paid to market something, to promote something. We all know what that is. They can still work. But user generated content is where people who are like using your thing, your method, your book, your product in an organic way in their own lives and and creating content from that. So the big example that happened recently was the Philadelphia Eagles. I think it's the wide receiver.

Someone's being paid to market something, to promote something. We all know what that is. They can still work. But user generated content is where people who are like using your thing, your method, your book, your product in an organic way in their own lives and and creating content from that. So the big example that happened recently was the Philadelphia Eagles. I think it's the wide receiver.

A.J. Johnson was reading or A.J. Brown was reading a book on the sidelines of the Super Bowl playoff game. And it caught CNN and all the people, what are you bored? Like, why are you reading a book on the sidelines of a Super Bowl? And he said, this book is what I use to get in the game. This book is what I use to get my mind right, to show up and make the key plays and get us to the Superbowl.

A.J. Johnson was reading or A.J. Brown was reading a book on the sidelines of the Super Bowl playoff game. And it caught CNN and all the people, what are you bored? Like, why are you reading a book on the sidelines of a Super Bowl? And he said, this book is what I use to get in the game. This book is what I use to get my mind right, to show up and make the key plays and get us to the Superbowl.

So the book, you know, Jim Murphy's book went viral. It came out in like 2018, you know, the revised, but I've been talking with Jim a little bit about this because it's so, it's so cool as a book person, you know, it's what we do help people, you know, write books that help them do this.

So the book, you know, Jim Murphy's book went viral. It came out in like 2018, you know, the revised, but I've been talking with Jim a little bit about this because it's so, it's so cool as a book person, you know, it's what we do help people, you know, write books that help them do this.

And so, so having someone using your thing in their real life to achieve in a result, I think is going to be one of those like Absolutely, it's going to skip the trust recession and build right to trust.

And so, so having someone using your thing in their real life to achieve in a result, I think is going to be one of those like Absolutely, it's going to skip the trust recession and build right to trust.

Well, that's so interesting, right? I don't know as much that it's the tribe or the community, but now I'm going to give that a lot of thought because now I actually want to look at that and do some research and data on that. What I'm seeing it more is, you know, before it was really curated, you know, it was sort of like, I'm going to show sort of the dream life.

Well, that's so interesting, right? I don't know as much that it's the tribe or the community, but now I'm going to give that a lot of thought because now I actually want to look at that and do some research and data on that. What I'm seeing it more is, you know, before it was really curated, you know, it was sort of like, I'm going to show sort of the dream life.

And I still think you're going to have that. It's like showing people that like what they could be or what they want. I think that's still crucially important. But sort of if we're making a Venn diagram, I think that that Venn diagrams with people like more real talk.

And I still think you're going to have that. It's like showing people that like what they could be or what they want. I think that's still crucially important. But sort of if we're making a Venn diagram, I think that that Venn diagrams with people like more real talk.

That's what I meant, like sort of the unscripted instead of just the perfectly filtered photographs, like really real, like more unvarnished, like the less like I'm going to show you my beautiful kitchen where nothing's out of place and showing the mess and not in a way that's like distracting.

That's what I meant, like sort of the unscripted instead of just the perfectly filtered photographs, like really real, like more unvarnished, like the less like I'm going to show you my beautiful kitchen where nothing's out of place and showing the mess and not in a way that's like distracting.

But it's like, yes, it's the dream and the result that you're going to get from this product program service. But it's also like, is this a real person or is this some kind of BS that someone because I think, again, that trust that trust meter is really high. Like people signed up for things and they kind of sucked, you know? So who is this person?

But it's like, yes, it's the dream and the result that you're going to get from this product program service. But it's also like, is this a real person or is this some kind of BS that someone because I think, again, that trust that trust meter is really high. Like people signed up for things and they kind of sucked, you know? So who is this person?