Sara Connell
speaker
86 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
Sara Connell’s voice in public audio — every appearance, attributed to the second.
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Appearances
I think there's a couple key reasons, and I want to cave to it all the time, so that's why I'm just going to cop to it, right? Wouldn't we just love to say, if I just do my YouTube videos like this, Hook, what I'm going to deliver, call to action, you know, like, wouldn't that be nice?
First of all, it's exhausting to think about with one more, all the stuff that we do as entrepreneurs and to think about, oh, and I've got to innovate a whole framework now. Like I can't even, it's enough to film the content with a template. that you've already done, right? Or do a DM in the kind of normal way, right?
So the idea of innovation, it takes a lot more energy and we're already kind of tapped, right? So I think one is that. The second is it does require creative thinking. And in our world right now, I don't know about you, Ryan, like I feel like I have to fight for my own white space. I know, who am I fighting? Myself. It's my own crap, right? If it's okay to swear on this show, I didn't ask, right?
But like, I... It takes white space, meaning thinking time, whatever we want to call it, visionary time, creative time, CEO time. That is space that we often, we've got this going all the time. We have a 2.9 second attention span. That's the stat of the average attention span right now in 2025.
And so to actually get into a state where we are accessing new ideas and being innovative and creative is actually asking a lot of ourselves, right? So I think there's a, there's a, an undertow of just, oh my God, this is going to be, you know, tiring. It's going to take more time. It's going to, the fruits will be so phenomenal and it's so worth it. But I even know this.
I mean, I, you know, teach creativity. We're creating creative thought leader assets. And I, I, I know how hard it is to do it, even when I know how valuable and crucial it is. Right. So if you're not even sure and you're just going, well, I'm going to use the templates. So I think it's the fatigue. It's the it's the also the fear. Like we're afraid. What if I can't innovate something?
What if I'm not original? What if I don't have any creative ideas, right? That that's a real freaking fear that we can feel like, do I have creative ideas after just derivative rinse and repeat, you know, to sort of grab something. I mean, if you have to think of new concepts and film a day of videos, that's a big ask.
Right. So I'll just, you know, I always experiment on myself. Right. And it's like, I'm the first one to say like, Oh God, you know, I have a creative idea ever. So a couple of hacks, I'm a big neuroscience person. So I love tapping in. So one of the things that I'm really big fan of is brain priming. If anyone's heard that term, right. We, it comes from neuro-linguistic programming.
There's different modalities. And the idea is that everyone, I mean, Picasso said, you know, every child is born an artist. We are all creative. We all have access to what's called the genius zone. Right. I believe that about every human being. There is no exception in my mind, like having, you know, been in this work and I just I know that that's true. I believe it's true.
So then the question is, how do we tap in? So, yeah, we can't control if we get a good idea at the end of the four hours. That's the rub. But you are going to get good ideas. If you keep making the space, the ideas are going to come. You're going to get that inspiration. I call them the downloads, right? You're going to get these downloads. But how do we brain prime ourselves?
So one of the things I think you can start the night before, there's many different studies about you can ask your subconscious mind before going to bed. You could say, you know, while I'm asleep, give me some cool ideas for content creation or my book or, you know, email marketing. And, and really just start to prime your brain at night to work on it while you go to sleep.
And I even go to sleep listening to, you know, different, you can get up free on YouTube, different hypnosis, meditation, things that I'll fall asleep to binaural beats. You know, there's all kinds of really cool stuff. It's all free. You know, you can just listen to that stuff. So you are really training your subconscious mind who has all the goodies, right. You know, to, to offer those up.
And it's not that I wake up every morning, like, Oh, writing down, but throughout the day, they'll just start popping in. They'll start coming in the shower is another way. They call it the shower principle for a reason. You know, you're sitting there shampooing your hair. And, but I use that time very strategically. Like I'll sit there and really say, okay, I'm going to, I'm going to tap in.
you know, to, to like, I'm going to let that be some white space instead of, you know, having a fight with whoever in your head or, you know, whatever other stuff where the mind might go. But then there's even, I record these for all of our clients, but you can, you can use different binaural beats to get into the genius zone simply as two brainwaves.
You want to hit alpha and theta at the same time. We've seen pictures of that probably. And so just making that, that can be habit stacking. You know, again, we can have alpha theta stuff on while we're making breakfast or getting dressed and you're just getting the brain, you know, as primed as possible to get those ideas.
I am downloading that the minute we get off this interview, I, cause I'm obsessed with all my little, you know, cause we record them. Like I have, you know, I still like put it to the music and we'll do ones for creativity, for thought leadership, for content create.
I mean, you're exactly right because we can create a genius state in our, so we think it sort of happens sometimes wait to get inspired, but there's so much we can do. And then I think just really reminding ourselves, this is the mindset piece, right? It's just saying like, I write down every day. This is going to sound, this is very embarrassing. I don't think I've ever confessed this anywhere.
So it's just coming. I'm going to say it. I write down, I do morning pages, like journaling in the morning. And it's just sort of free writing, getting all your stuff out. And I write down, I'm a creative genius.
Every single day I write it out and you know, that can sound whatever, but the point is I'm reminding myself, like I have the ability to tap in to the same mind that tapped through Steve jobs and, you know, name your favorite genius, your Einstein, like, like that. like quantum physics has shown, like there's a field, right? We can tap into it.
And so I think just reminding ourselves of that and getting, and then getting excited for the treasure hunt, you know, when does that nudge, like you said, I'm going to get down and watch this floor because that very Zen, like chop wood, carry water is going to bring in the ideas.
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