Sara Connell

So I think it's more for me, I think it's less who we're surrounding ourselves with and following and more, do we have integrity and do we, are we the real deal? And what is the real deal for each of us? You know, cause values, some people value, here's my Lamborghini and my jet and my, you know, and like, that can be really like exciting and sexy and cool.

So I think it's more for me, I think it's less who we're surrounding ourselves with and following and more, do we have integrity and do we, are we the real deal? And what is the real deal for each of us? You know, cause values, some people value, here's my Lamborghini and my jet and my, you know, and like, that can be really like exciting and sexy and cool.

And other people value, like, I want to know you're not going to like sign me up for your thing and then not show up. And you, you know, you have a good, you talk a good game at the front, but the fulfillment's crap.

And other people value, like, I want to know you're not going to like sign me up for your thing and then not show up. And you, you know, you have a good, you talk a good game at the front, but the fulfillment's crap.

And so more stories, that's why I think the stories of people using the thing or doing the thing matter a lot more to people because they want like a real peek behind the curtain, not the perfect marketing.

And so more stories, that's why I think the stories of people using the thing or doing the thing matter a lot more to people because they want like a real peek behind the curtain, not the perfect marketing.

But you see someone, again, we're in the book space, right? And as a way to build the brand and thought leadership and revenue. And there's these younger... Sometimes on YouTube, I've seen a lot at the end of last year, they'd say, just let AI write your book in an hour and make $100,000 a month on book sales. I'm like, that is complete... I'm sorry. No.

But you see someone, again, we're in the book space, right? And as a way to build the brand and thought leadership and revenue. And there's these younger... Sometimes on YouTube, I've seen a lot at the end of last year, they'd say, just let AI write your book in an hour and make $100,000 a month on book sales. I'm like, that is complete... I'm sorry. No.

First of all, there's nothing in that book anyone wants. It's just not... The internet can only... ChatGPT can only pull what's already been written and by its very nature, then that book is not going to be like, unless it's a super basic how to, you know, manual, of course. But like that, there's no way you're doing a hundred K on book sales. I think I just have real suspicion.

First of all, there's nothing in that book anyone wants. It's just not... The internet can only... ChatGPT can only pull what's already been written and by its very nature, then that book is not going to be like, unless it's a super basic how to, you know, manual, of course. But like that, there's no way you're doing a hundred K on book sales. I think I just have real suspicion.

I think a lot of us have our version of suspicion about those things. Now we say, I want to see like the real things. You're going to hear people doing more like what Alex Ramosi calls W's and L's like the wins and losses.

I think a lot of us have our version of suspicion about those things. Now we say, I want to see like the real things. You're going to hear people doing more like what Alex Ramosi calls W's and L's like the wins and losses.

It's like the more vlog style, which is what we're doing a lot more of now, which is like, I'm going to take you on this journey of, you know, here's all the things that didn't work. And I'm going to show you the total fail and the, you know, not in like that boring, like, oh, my weakest, you know, my weakness is that I'm a perfectionist.

It's like the more vlog style, which is what we're doing a lot more of now, which is like, I'm going to take you on this journey of, you know, here's all the things that didn't work. And I'm going to show you the total fail and the, you know, not in like that boring, like, oh, my weakest, you know, my weakness is that I'm a perfectionist.

Not that crap, but like really going, I'm pulling my hair out. This sucks. I'm embarrassed. this didn't work.

Not that crap, but like really going, I'm pulling my hair out. This sucks. I'm embarrassed. this didn't work.

I I'm scared about money because we launched and it didn't work in a way, but you know, like that's actually going to, I think create connection and trust as long as you still, of course can, you know, figured it out and give people the results versus before it was like, it was just fun to watch the show.

I I'm scared about money because we launched and it didn't work in a way, but you know, like that's actually going to, I think create connection and trust as long as you still, of course can, you know, figured it out and give people the results versus before it was like, it was just fun to watch the show.

Exactly. Entertainment. And would you buy from them is the question. And maybe you would, maybe you wouldn't, but a lot, especially for something like really high ticket, it's like, Ooh, I may not be signing up for that mentor if I don't think it, but I will definitely keep watching. Cause it's candy. It's fun.

Exactly. Entertainment. And would you buy from them is the question. And maybe you would, maybe you wouldn't, but a lot, especially for something like really high ticket, it's like, Ooh, I may not be signing up for that mentor if I don't think it, but I will definitely keep watching. Cause it's candy. It's fun.