Sara Connell
speaker
86 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
Sara Connell’s voice in public audio — every appearance, attributed to the second.
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Appearances
And what I love, like you said, so many people remember my husband was just like, oh, the secret. I mean, there's just like it just made fun of it was just the work because, again, it didn't give the science. Right. And that's fine because now lots of people have. But what's really fun is even knowing because I think our rational brain wants to it needs to make sense of this.
kind of thing instead of just thinking oh i'm in the shower saying i'm a creative genius what the hell is that going to do but the reticular activating system is even the part of the brain and it's like a dog that will fetch whatever toy you throw so if we throw the toy of like i'm overwhelmed i'm tired i'm broke that's what the secret was kind of trying to get at then it's not that it's doing some magical thing i mean even though it feels kind of fun and magic it's that
are we filter out 90% of everything that comes across our radar. We have to, because we're in, we get like hundreds of thousands of impressions constantly bombarding. So our brain has to filter out most of it. And then what we do, if we're conscious of it is we tell the reticular activating system, which is the filter, right? what to go look for.
Like you said, if we say, go look for creativity, it's going to suddenly like, Oh my gosh, I feel so creative. Or you get invited to do a class or someone recommends a book and it's really inspiring versus like, Oh, I'm exhausted. I don't have time. You know, like it's, it's going to fetch whatever we feed it. It's just, it's just, that's what it does. It doesn't judge it.
It doesn't think if it's good for us, it just says, I'll go get the bone you throw me. That's what we're doing.
No, but I'm going to have an app and a book now.
It's so exciting. Right. And this is what they talk about neuroplasticity. That's what is everything's revisable. And I love what you're saying, too. Do you know, even it goes a step further, which is which is so fascinating to me that our immune system, I think it was Deepak Chopra who first said this. So I want to, again, always give credit. Our immune system is eavesdropping.
Whatever thoughts we're running all the time, our immune system, our longevity, like you're sort of, so our health or how long we're going to be on this planet, our finances, our happiness level, our influence or impact or success, whatever, you know, we want to call that piece. It's eavesdrop. Like, so your physical body is eavesdropping and getting the cues for how it should be in.
Like you said, physicality. fit. You know, there's people that have struggled. I can't lose weight. I can't, you know, all this stuff. And then suddenly start working with this piece. And it's like, I didn't even try. One of our team members released 52 pounds in the last six months, like not. And she's like, I didn't go to Weight Watchers.
I didn't, I mean, she did change her movement and her food, But it came from that level of identity, which is what you're talking about. So who do we associate and what do we associate as me? And she started associating as a fit, healthy, strong, you know, amazing, powerful woman that was, you know, and it wasn't people like, what did you do? Are you on Ozempic?
She said, no, I didn't take anything. I just, you know, she had a new, she had a new idea. She was running a different program. And that's what you're saying. We run a different program. And that's what's so cool. This is available to all of us. It's here.
I love this so much because we did it. We did a webinar once on is a book worth it. Right. And obviously, you know, it's like a book saved my life 20 something years ago. So for me, I've got a whole history with that. And, you know, paying that gift forward. That was my vow.
Yeah. It's like, you know, just knowing that, that that was one of those, like we have these mission moments, you know, in our lives. Right. But here's, what's fascinating because you would think in a, I said earlier, a 2.9 second attention span world, why the hell would someone write a book?
So I'm gonna, I'm gonna just, there's a lot of reasons, but I'm gonna give the three that are most important to me in this year, just for 2025. So the first thing is so fascinating is that the human brain, cause you know, I care about this stuff, can process in 1.8 seconds. They see your book cover, your name, your topic. So under the attention span barrier, that 2.9 seconds,
The human brain will process, oh, Ryan's the expert on this. He has my solution. We give authority, whether that's deserved or not, because there's plenty of crappy books. But like, you know, we think someone knows what it is. They have a system. So if you're unknown, the reason to do a book is that it's a flag in the ground in your niche and in your industry to say, I've got my unique take.
on this piece. And I have a solution. And because of this trust issue, we talked about someone's going to get the ZMOT moment with you. You know, they're going to have that time and that intimacy because you took a time and you couldn't just whip out a video for one second on Facebook. It's like a freaking book, right? So, so that's one thing.
Then what's fascinating is at the beginning of this year, I think Eckhart Tolle re-released a book with Oprah, Martha Beck, Mel Robbins, and Gabby Bernstein. If people know those particular thought leaders, They all did January books. And these are all women who've had multiple New York times bestsellers. They make many millions of dollars a year.
They don't, it's not like they, their household names to many people in certain circles and personal growth. So it's like, why another one, right? This isn't even the first book, but it gives them a reason to go on all the shows and all the podcasts and be booked as the keynote speaker for their six figures that they're speaking fee commands.
because the research is 80% of the time people that get invited on a media outlet, a podcast, a keynote stage, have released a book in the last year, right? Sometimes it can be longer than that, but it's so people keep writing them, whether you're really established or you're brand new, because it's a door opener to the visibility and the ability to get back and be relevant.
So that top of mind awareness we hear about, like people will invest in one of the three people that last crossed their radar, right? How do we maintain top of mind awareness? The book still has gravitas. It still does no matter, even there's so many books, but it still does have this, this ability to say there's something new, something big.
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