Sara Connell

I think there's a couple key reasons, and I want to cave to it all the time, so that's why I'm just going to cop to it, right? Wouldn't we just love to say, if I just do my YouTube videos like this, Hook, what I'm going to deliver, call to action, you know, like, wouldn't that be nice?

I think there's a couple key reasons, and I want to cave to it all the time, so that's why I'm just going to cop to it, right? Wouldn't we just love to say, if I just do my YouTube videos like this, Hook, what I'm going to deliver, call to action, you know, like, wouldn't that be nice?

First of all, it's exhausting to think about with one more, all the stuff that we do as entrepreneurs and to think about, oh, and I've got to innovate a whole framework now. Like I can't even, it's enough to film the content with a template. that you've already done, right? Or do a DM in the kind of normal way, right?

First of all, it's exhausting to think about with one more, all the stuff that we do as entrepreneurs and to think about, oh, and I've got to innovate a whole framework now. Like I can't even, it's enough to film the content with a template. that you've already done, right? Or do a DM in the kind of normal way, right?

So the idea of innovation, it takes a lot more energy and we're already kind of tapped, right? So I think one is that. The second is it does require creative thinking. And in our world right now, I don't know about you, Ryan, like I feel like I have to fight for my own white space. I know, who am I fighting? Myself. It's my own crap, right? If it's okay to swear on this show, I didn't ask, right?

So the idea of innovation, it takes a lot more energy and we're already kind of tapped, right? So I think one is that. The second is it does require creative thinking. And in our world right now, I don't know about you, Ryan, like I feel like I have to fight for my own white space. I know, who am I fighting? Myself. It's my own crap, right? If it's okay to swear on this show, I didn't ask, right?

But like, I... It takes white space, meaning thinking time, whatever we want to call it, visionary time, creative time, CEO time. That is space that we often, we've got this going all the time. We have a 2.9 second attention span. That's the stat of the average attention span right now in 2025.

But like, I... It takes white space, meaning thinking time, whatever we want to call it, visionary time, creative time, CEO time. That is space that we often, we've got this going all the time. We have a 2.9 second attention span. That's the stat of the average attention span right now in 2025.

And so to actually get into a state where we are accessing new ideas and being innovative and creative is actually asking a lot of ourselves, right? So I think there's a, there's a, an undertow of just, oh my God, this is going to be, you know, tiring. It's going to take more time. It's going to, the fruits will be so phenomenal and it's so worth it. But I even know this.

And so to actually get into a state where we are accessing new ideas and being innovative and creative is actually asking a lot of ourselves, right? So I think there's a, there's a, an undertow of just, oh my God, this is going to be, you know, tiring. It's going to take more time. It's going to, the fruits will be so phenomenal and it's so worth it. But I even know this.

I mean, I, you know, teach creativity. We're creating creative thought leader assets. And I, I, I know how hard it is to do it, even when I know how valuable and crucial it is. Right. So if you're not even sure and you're just going, well, I'm going to use the templates. So I think it's the fatigue. It's the it's the also the fear. Like we're afraid. What if I can't innovate something?

I mean, I, you know, teach creativity. We're creating creative thought leader assets. And I, I, I know how hard it is to do it, even when I know how valuable and crucial it is. Right. So if you're not even sure and you're just going, well, I'm going to use the templates. So I think it's the fatigue. It's the it's the also the fear. Like we're afraid. What if I can't innovate something?

What if I'm not original? What if I don't have any creative ideas, right? That that's a real freaking fear that we can feel like, do I have creative ideas after just derivative rinse and repeat, you know, to sort of grab something. I mean, if you have to think of new concepts and film a day of videos, that's a big ask.

What if I'm not original? What if I don't have any creative ideas, right? That that's a real freaking fear that we can feel like, do I have creative ideas after just derivative rinse and repeat, you know, to sort of grab something. I mean, if you have to think of new concepts and film a day of videos, that's a big ask.

Right. So I'll just, you know, I always experiment on myself. Right. And it's like, I'm the first one to say like, Oh God, you know, I have a creative idea ever. So a couple of hacks, I'm a big neuroscience person. So I love tapping in. So one of the things that I'm really big fan of is brain priming. If anyone's heard that term, right. We, it comes from neuro-linguistic programming.

Right. So I'll just, you know, I always experiment on myself. Right. And it's like, I'm the first one to say like, Oh God, you know, I have a creative idea ever. So a couple of hacks, I'm a big neuroscience person. So I love tapping in. So one of the things that I'm really big fan of is brain priming. If anyone's heard that term, right. We, it comes from neuro-linguistic programming.

There's different modalities. And the idea is that everyone, I mean, Picasso said, you know, every child is born an artist. We are all creative. We all have access to what's called the genius zone. Right. I believe that about every human being. There is no exception in my mind, like having, you know, been in this work and I just I know that that's true. I believe it's true.

There's different modalities. And the idea is that everyone, I mean, Picasso said, you know, every child is born an artist. We are all creative. We all have access to what's called the genius zone. Right. I believe that about every human being. There is no exception in my mind, like having, you know, been in this work and I just I know that that's true. I believe it's true.

So then the question is, how do we tap in? So, yeah, we can't control if we get a good idea at the end of the four hours. That's the rub. But you are going to get good ideas. If you keep making the space, the ideas are going to come. You're going to get that inspiration. I call them the downloads, right? You're going to get these downloads. But how do we brain prime ourselves?

So then the question is, how do we tap in? So, yeah, we can't control if we get a good idea at the end of the four hours. That's the rub. But you are going to get good ideas. If you keep making the space, the ideas are going to come. You're going to get that inspiration. I call them the downloads, right? You're going to get these downloads. But how do we brain prime ourselves?