Sarah Blakely

every time we'd like cue it we'd like customer coming and this like really fancy lady you know perfectly dressed would be walking up and my friends would all go tell me more what is this i can't believe i'm just finding out about this and it would always cause the customer to go what you know what's happening and and then i'd be like yes i get an opportunity to explain it to her

every time we'd like cue it we'd like customer coming and this like really fancy lady you know perfectly dressed would be walking up and my friends would all go tell me more what is this i can't believe i'm just finding out about this and it would always cause the customer to go what you know what's happening and and then i'd be like yes i get an opportunity to explain it to her

Yeah. So when I first landed, Neiman Marcus was my first account. And two things about that that are just something that I reflect back on. One is everybody in the industry after I landed Neiman's came up to me and said, how in the world did you land Neiman Marcus? And I would look at them and I'd say, I called them. What do you do?

Yeah. So when I first landed, Neiman Marcus was my first account. And two things about that that are just something that I reflect back on. One is everybody in the industry after I landed Neiman's came up to me and said, how in the world did you land Neiman Marcus? And I would look at them and I'd say, I called them. What do you do?

Yeah. So when I first landed, Neiman Marcus was my first account. And two things about that that are just something that I reflect back on. One is everybody in the industry after I landed Neiman's came up to me and said, how in the world did you land Neiman Marcus? And I would look at them and I'd say, I called them. What do you do?

And they'd say, oh my God, we go to trade shows and we set up a booth and we've been doing it for seven years. And everybody says around year six or seven that you get a chance with Neiman's. I didn't even know there were trade shows. So I often say what you don't know can be your greatest asset if you let it.

And they'd say, oh my God, we go to trade shows and we set up a booth and we've been doing it for seven years. And everybody says around year six or seven that you get a chance with Neiman's. I didn't even know there were trade shows. So I often say what you don't know can be your greatest asset if you let it.

And they'd say, oh my God, we go to trade shows and we set up a booth and we've been doing it for seven years. And everybody says around year six or seven that you get a chance with Neiman's. I didn't even know there were trade shows. So I often say what you don't know can be your greatest asset if you let it.

If you're not intimidated by the self-talk of I have no idea what I'm doing and that shuts you down. So if you can power through the I have no idea what I'm doing and actually see it as a positive and go, That means I'm going to do it different. And that's where you break real ground. It takes a lot of courage and a lot of willingness to look stupid and potentially fall on your face.

If you're not intimidated by the self-talk of I have no idea what I'm doing and that shuts you down. So if you can power through the I have no idea what I'm doing and actually see it as a positive and go, That means I'm going to do it different. And that's where you break real ground. It takes a lot of courage and a lot of willingness to look stupid and potentially fall on your face.

If you're not intimidated by the self-talk of I have no idea what I'm doing and that shuts you down. So if you can power through the I have no idea what I'm doing and actually see it as a positive and go, That means I'm going to do it different. And that's where you break real ground. It takes a lot of courage and a lot of willingness to look stupid and potentially fall on your face.

But that's where the magic is. So anyway, I got a chance to go and cold call Neiman Marcus. I flew on a plane from Atlanta, where I live, to Dallas. And I met with the buyer, and she was impeccably dressed. I'm in the intimidating Neiman's headquarters. I had my lucky red backpack from college.

But that's where the magic is. So anyway, I got a chance to go and cold call Neiman Marcus. I flew on a plane from Atlanta, where I live, to Dallas. And I met with the buyer, and she was impeccably dressed. I'm in the intimidating Neiman's headquarters. I had my lucky red backpack from college.

But that's where the magic is. So anyway, I got a chance to go and cold call Neiman Marcus. I flew on a plane from Atlanta, where I live, to Dallas. And I met with the buyer, and she was impeccably dressed. I'm in the intimidating Neiman's headquarters. I had my lucky red backpack from college.

I had the prototype in a Ziploc bag from my kitchen and a color copy of the packaging that I had created on my friend's computer. And halfway through my pitch, I was telling her what it is, and I could tell I was losing her. After seven years of cold calling and trying to sell things to people, you get really good at reading nonverbals. And I always say nonverbals tell you way more than the verbal.

I had the prototype in a Ziploc bag from my kitchen and a color copy of the packaging that I had created on my friend's computer. And halfway through my pitch, I was telling her what it is, and I could tell I was losing her. After seven years of cold calling and trying to sell things to people, you get really good at reading nonverbals. And I always say nonverbals tell you way more than the verbal.

I had the prototype in a Ziploc bag from my kitchen and a color copy of the packaging that I had created on my friend's computer. And halfway through my pitch, I was telling her what it is, and I could tell I was losing her. After seven years of cold calling and trying to sell things to people, you get really good at reading nonverbals. And I always say nonverbals tell you way more than the verbal.

You know, when people sit there and shake their head and say, I love it. And I'll call you tomorrow. You're like, oh, my God, Mayday. You know, that's when you pull the shoes. I've got to like try everything. And so she was kind of doing that. She was like, OK, thanks. And I just stopped and said, you know what, Diane, will you come to the bathroom with me? And she literally was like, excuse me.

You know, when people sit there and shake their head and say, I love it. And I'll call you tomorrow. You're like, oh, my God, Mayday. You know, that's when you pull the shoes. I've got to like try everything. And so she was kind of doing that. She was like, OK, thanks. And I just stopped and said, you know what, Diane, will you come to the bathroom with me? And she literally was like, excuse me.

You know, when people sit there and shake their head and say, I love it. And I'll call you tomorrow. You're like, oh, my God, Mayday. You know, that's when you pull the shoes. I've got to like try everything. And so she was kind of doing that. She was like, OK, thanks. And I just stopped and said, you know what, Diane, will you come to the bathroom with me? And she literally was like, excuse me.