Sarah Hawley

We actually did an interactive web page that detailed some of the parts of the survey, and then you could download the full report.

We added something like this to our website to say that you can download the report here.

And so really it was about spending a lot of time making this report very beautiful and we were able to then send that out to all of the people who had joined our campaign to co-create the future of work and they were able to see the results and continue to be engaged in this journey of co-creation.

And we also were able to generate a lot of media and sign-ups from

doing this survey and we still do today.

When I was preparing this presentation, I noticed that we still have people downloading this original survey like every single week, journalists and different people who are interested in it.

So it's ended up being a really powerful tool into the future as well.

I also built a list of journalists on LinkedIn, so I just searched my existing connections and then also searched journalists in certain areas and added them as connections and then got their email list.

That was a bit of a lengthy process, but I was able to create a press release when we first published the survey, and I was able to put that out.

to all of those journalists, and we were able to get media that way.

And then, has anyone heard of Quoted?

I think there's some other ones where you can sign up as an expert to reply to journalist call-outs.

I've gotten a lot of press from that website, and so I would highly recommend that.

But once we had this survey tool over the last year and a half, I guess,

We I was able to every time that I reply to a journalist on quoted still I can attach the Future of work report and it gives us credibility It might give them some stats that they can use in their media and things so it's continued to be a really incredible tool for us

So just to go back over the timeline, so we used that October to December period to gather the survey responses, adding respondents to our pre-launch campaign.

We spent that month creating a really beautiful report that is something we now use into the future that's been incredibly valuable for us.

And then still while we were going to launch the campaign, we were able to publish and market the survey, feeding more and more people into our pre-launch campaign.

So the overall results were a total ad spend of $3,500.

That was over the whole period.